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New Study by Sterling Consultants Reveals Top Areas of Stress for Optometric Practice Owners

Sterling President announces the results of an in-depth study of optometrists which reveals key areas of stress in managing their practices.

Glendale, CA, January 18, 2014 --( The two top areas of stress for optometric practice owners are “getting staff to be more productive” and “not enough profit” according to an in-depth study conducted by practice management consulting firm Sterling ( The recently-concluded study was based on a series of online surveys of optometrists throughout the United States.

“It is not surprising to see these two particular areas of stress for the practice owners,” says Sterling president Barbara Wilson. “Unproductive staff and low profitability go hand-in-hand. That’s why the initial focus of our consulting programs is to immediately increase staff productivity. If new staff are needed, we also help the practice owner find the best ones.”

The study also revealed these areas of concern for optometric practice owners:

41% holes in the appointment book.
38% insurance reimbursement.
38% feeling that they cannot get to the next level.

About Sterling

Sterling is a consulting firm which provides customized management consulting and training to optometrists to help them achieve a better practice for a better life. In business for over three decades, Sterling has twice appeared on Inc. Magazine’s list of the 500 fastest-growing privately-held U.S. companies and has an A+ rating from the Better Business Bureau. To date, the company has delivered management seminars to over 175,000 professionals and their staff and more than 70,000 training courses to clients and their staff. Sterling’s courses cover all key aspects of having a successful practice including the essentials of practice management, executive basics, management by statistics and formulas for business success. Sterling consultants have delivered over a million hours of consulting, coaching and training. As a result, Sterling clients have seen their revenues and productivity rise to unprecedented levels. For more information on Sterling’s training and consulting services, visit
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Andrea Kluge

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