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BASF Corporation Joins Eye on Beauty Line-Up with Julie Moran on The Balancing Act® on Lifetime Television

Julie Moran will host segment on educating viewers about the innovative ingredients and formulations that are behind-the-scenes, improving our everyday beauty routines.

Pompano Beach, FL, January 22, 2014 --( Popular morning show The Balancing Act® on Lifetime TV welcomes BASF Corporation Care Creation Division – formulators of ingredients that improve our personal care, beauty and make-up with smart or functional science -- to the show as part of the “Eye on Beauty” series. The company will make its appearance in an episode slated to air in April 2014.

During the segment, “Get the Look -- Innovative Ingredients Enhancing Our Everyday Beauty Routines”, Heather Bochnovich, Marketing Manager from BASF will join host Julie Moran to give viewers a “Backstage Pass “ to their Care Creations – Inspired by Life product line, featuring CC cream.

“We’re so excited to learn about the latest innovations in color correction and new cosmetic trends and share that with our Balancing Act viewers,” said Meta Circhansky- Director of Branded Entertainment, The Balancing Act.

To learn more about Care Creations, please visit:

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit:

For more information regarding O2 Media Inc.’s Branded Entertainment, Product Placement and TV Brand Integration, please go:

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Contact Information
O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102

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