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Ye!! Conferred 2013 Hong Kong Emerging Brand Awards

Ye!! has exhibited impressive performance on the six major judging elements, ie. reputation, distinctiveness, innovation, quality, image, environmental performance and social responsibility. Through rigorous selection, Ye!! has won the Hong Kong Emerging Award.

Tsim Sha Tsui, Hong Kong S.A.R., January 24, 2014 --( Ye!! (pronounced as yell), a reputable brand of external power bank, portable bluetooth speaker and mobile accessories, was conferred 2013 Hong Kong Emerging Brand by the Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong. To foster a brand culture among the industries, the BDC and CMA organized the fourth “Hong Kong Emerging Brand Awards.” The Awards aim to give recognition to up-and-coming young brands aged not more than 8 years. The Final Judging was conducted under the chairmanship of Mr Wong Ho-yuen, Andrew, JP, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Hong Kong SAR Government. Members of Final Judging Panel comprised Mr Simon Wong, Vice Chairman of the BDC; Mr Eric Ng, President of the Hong Kong General Chamber of Small and Medium Business; Mr. Ir C S Ho, Deputy Chairman of the Hong Kong Quality Assurance Agency; Prof Matthew K O Lee, Chair Professor of Information Systems & Electronic Commerce and Director of Communications & Public Relations of City University of Hong Kong.

During the Final Judging, the panelists interviewed the shortlisted entries and gave them ratings based on six major elements, ie. Reputation (Hong Kong, Mainland & Overseas), Distinctiveness, Innovation, Quality, Image, and Environmental Performance and Social Responsibility. Ye!! has exhibited impressive performance in respect of the six major elements mentioned above. Through rigorous selection, Ye!! has won the “Hong Kong Emerging Brand Awards.”

The Presentation Ceremony will be held on the evening of February 13 2014 at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honorable John Tsang, GBM, JP and other officials of Hong Kong SAR Government. Ye!!’s winning product will be showcased at the Council’s Design Gallery at Hong Kong Convention and Exhibition Centre from 13 February to 20 February.

About Ye!!
Established in 2011, Ye!! endeavors to break conventional mobile accessories’ languishment, monotony and tediousness. With enthusiasm to build a personalized, dynamic and colorful brand of mobile phone accessories, Ye!! allows consumers to bring fashionable mobile phone accessories into unique approach to lifestyle.

Ye!!’s products emphasis on shape, color, texture, touch and feel, and sensory experience. For instance, Ye!! was the first to integrate the smart power detection technology to the external power bank, which, the users can simply check the battery status by shaking it or tapping it and this design has been patented. At present, its products are mostly available in large-scale consumer electronics and electrical appliances retailers, especially chain stores in Hong Kong.

Ye!! is always striving to provide innovative and user-friendly products for consumer. To continue the success of Energy Pocket BPS30/60, which, a pocket-friendly external power bank with imbedded charging connector, Ye!! launched a series of external power bank and portable Bluetooth Speakers with soft-touch rubberized texture in 2013, which is highly appreciated by users because of a host of merits such as unique touch and feel, fashionable outlook, user friendliness and portability.

To develop a consistent brand image, Ye!! adheres to independent research and development and all products are 100% designed in Hong Kong. It's production plant in Mainland China has been accredited with the “ISO 9001” quality management system certificate to ensure all products meet the highest quality control standard. In order to foster long-term business development, Ye!! will remain passionate as ever in product innovation and brand promotion. In addition, Ye!! will step up the presence in oversea markets, so as to bring the fashionable and personalized mobile accessories all over the world.
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Eason Chung

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