Phoenix, AZ, January 24, 2014 --(PR.com
)-- Despite the constant move toward digital media in the modern age, many small businesses still operate without a Website. In fact, more than half of small and medium businesses (SMBs) nationwide do most of their marketing through traditional media such as newspaper ads, flyers, directory listings, and word of mouth. Stepping away from the pack is Scottsdale, AZ–based cleaning service Arizona Cleaning, which has launched a new Website as part of a comprehensive Internet marketing campaign designed by Prospect Genius, a leader in local online advertising.
According to a report issued by Yodle in 2013, some 52% of SMB owners don’t have a business Website. Now that Arizona Cleaning has embarked on developing a strong Web presence, it will be better able to advertise its house cleaning offerings to Web-savvy homeowners in Scottsdale and the surrounding area. By making its maid services and move-in/move-out cleaning services more visible and accessible online, Arizona Cleaning has the opportunity to attract new customers who might not learn about the business through another medium.
Arizona Cleaning’s new Prospect Genius–designed Website and affiliated online advertising campaign will help area residents learn more about the company and the cleaning services it offers. The boost in Web marketing will also help the business appear closer to the top of relevant search engine results pages—a perk SMBs without Web sites can’t experience. The importance of Web prominence can’t be underestimated, even for SMBs that are well-established in their local area.
“Our overall hope is that people in Scottsdale who are searching the Web for residential cleaning services will encounter Arizona Cleaning’s Website and will take the business’s quality workmanship and low prices into account when selecting a cleaning service,” states Matt Gallo, a Web marketing expert at Prospect Genius. “Having an active Web presence gives any SMB a competitive edge.”
Since 2003, Arizona Cleaning has provided top-notch residential cleaning services in and around Scottsdale. The business offers regular house cleaning services, one-time cleaning, and move-in/move-out cleaning.