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Kirkwood Braces

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Greater St. Louis area Orthodontist Dr. Toni Goins Launches

Dr. Toni Goins connects with patients online through new name, Web site and social media.

Kirkwood, MO, January 31, 2014 --( To make treatment more convenient for patients and their families, Goins-Crank Orthodontics recently rebranded to Kirkwood Braces and launched a new mobile-responsive Web site ( The new online resources include videos, home care tips and automated registration and scheduling.

Dr. Toni Goins is also on Facebook as another way to enhance patient care and communication.

“We’re excited about the updates and hope our patients are, too,” the orthodontist said. “We realize that people are busy. So my staff and I wanted to make it easier for our patients to get the resources they need to make informed decisions about their orthodontic care.”

During two decades of service to the greater St. Louis area, Dr. Goins has strived to make her patients’ needs top priority. The orthodontist offers a free initial consultation, custom treatment plan and personalized care to every patient. (Dr. Goins treats both children and adults).

This high level of service is valued by parents like Michelle M., who appreciates the “very attentive staff and friendly atmosphere” of the practice. “Dr. Goins wants to make sure your plan is customized to your needs. We placed a couple of emergency calls, which she returned in a timely manner,” Michelle commented.

Fellow parent Vesna A. agrees with Michelle. “The treatment and results went beyond our expectations. From the initial consultation (and we consulted with four different doctors) we knew we would choose this practice. Dr. Goins is an excellent doctor with a wonderful supportive staff [who] I would recommend to everyone I know,” said Vesna.

The expansion of the practice’s online services is just another example of Dr. Goins patients-first philosophy. Even the new name, Kirkwood Braces, was selected to make it easier for people to find and access the orthodontic information they need.

Through the new Web site, patients can:
- Watch videos about braces
- Complete registration forms and schedule appointments.
- Learn about financing and insurance coordination options.
- Access home care instructions and informative orthodontic articles

Dr. Goins was also recently featured in the Webster-Kirkwood Times newspaper. Read the complete article here:

To learn more, contact Dr. Goins at (314) 821-2400 or visit

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About Kirkwood Braces
Since 1992, Toni Goins-Crank, DDS, MS, has offered quality orthodontic care to children and adults throughout the St. Louis area, including Kirkwood, Webster Groves, Sunset Hills, Fenton and Des Peres. She and the Kirkwood Braces staff specialize in professional service with a personal touch, offering a free initial consultation for every new patient, and an individual treatment plan.

Dr. Goins is a certified Invisalign® provider, and an active member of the American Association of Orthodontists, American Dental Association, Missouri Dental Association and the Greater St. Louis Dental Society.

Connect with Kirkwood Braces:
Contact Information
Kirkwood Braces
Tom Crank
(314) 821-2400

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