Global iGaming Advisors Network Grows to Include Innovate Identity, Gambling Integrity Services & Gaming Edge Associates

The new collaboration will further solidify Global iGaming Advisors as the "one-stop-shop" for innovative, impartial and unbiased professional services to the iGaming and gambling industry. Over 50 combined years of strategic and operational experience within the industry has given the group unrivalled expertise and a solid macro-level understanding of the global marketplace cemented by hands-on client engagements.

London, United Kingdom, February 07, 2014 --( Global iGaming Advisors (GiGA) provide innovative and best practice solutions to the business challenges faced by regulators, operators, suppliers and start-ups. These combined services include: market evaluation for customer and regulatory opportunity, assessment of pre-licensing suitability and readiness, business strategy and planning, customer operations and payments (KYC, AML, fraud, identity management & age verification), "Go-To-Market" strategy, planning and implementation, and marketing services (customer acquisition & value management).

GiGAs breadth of services enable clients to enter new regulated markets, acquire new customers, create sources of competitive advantage and accelerate global growth. They deliver strategic insight when combatting competitive pressures, improve profitability in existing markets, all whilst effectively managing risk and regulation. With unique expertise Global iGaming Advisors are well-equipped to embrace the challenges faced by clients in today’s dynamic and challenging gambling marketplace.

"We are very pleased to work with Innovate Identity and Gambling Integrity Services,” said Anton Bell, Partner at Gaming Edge. "Their expertise is invaluable when advising clients on market entry strategy, especially the application of best practice to customer acquisition processes. Simply, our experience works for you!”

About Global iGaming Advisors (GiGA)
Global iGaming Advisors is the industry leading single source for igaming consultancy and professional services. Through unrivalled, global network of igaming experts and consultants, GiGA members provide strategic insight and innovative solutions to the business challenges faced by regulators, operators, suppliers and start-ups in the interactive gaming and gambling industry.

Combined, the group has experienced all sectors of industry, with solid macro-level understanding of international markets and hands-on experience working directly with successful online and land-based operators and their customers. Having developed proprietary tools and methodologies, GiGA are equipped to embrace the challenges faced by clients in today’s dynamic marketplace:

1) Evaluating the market, customer and regulatory opportunity
2) Assessment of pre-licensing suitability and readiness
3) Business strategy and planning
4) Informed technology and partnership decisioning
5) Customer operations and payments - KYC, AML, Fraud, identity management & age verification
6) Go to market strategy, planning and implementation
7) Marketing services - customer acquisition and value management (CRM)

A growing US client base, hands-on experience working with many of the leading online operators and a network of longstanding relationships with US land-based operators, lottery directors and legislators enables GiGA to connect clients with the right people, informed and equipped with the knowledge to make the right business decisions.

Please contact Anton Bell ( or Emma Lindley ( or visit

About Innovate Identity
Innovate Identity was founded in August 2012 as an independent consultancy providing advisory services focused on identity, age verification combined with technology innovation in the igaming and wider online community. With over a century combined years of experience building global identity and security businesses, we have worked extensively the worlds largest igaming companies, developing deep functional and unrivalled vertical industry expertise, and a breadth of geographical knowledge spanning multiple jurisdictions.

Innovate Identity enable clients to enter new territories, increase customer acquisition, increase revenue, improve operational efficiency, reduce cost and effectively manage regulatory risk.

Areas of expertise include Identity and Age Verification, Know Your Customer, Anti Money Laundering (including the 3rd and 4th Directive), Customer Due Diligence, Data Privacy and anti fraud technologies.

Please contact Emma Lindley ( or visit

About Gaming Edge Associates
Gaming Edge Associates is the leading igaming strategy and marketing consultancy, a firm of independent igaming consultants providing expertise to the online gambling industry. Formed in January 2009, by ex-Betfair Directors Anton Bell (Marketing) and Ben Fried (Product), to provide strategic and operational expertise to the gambling and igaming industry, Gaming Edge has built over 40 client relationships across the globe, representing operators, suppliers, networks and start-ups across online, mobile, Facebook and retail channels.

A powerful combination of strategic and operational experience earned within high growth internet organisations, Gaming Edge Associates is able to offer high quality expertise in a cost effective way.

We focus on three main business verticals: Strategy & planning, Sales & marketing, Insight & intelligence. Through our products and consulting services we deliver pragmatic, high impact solutions tailored to the needs of our clients, within and outside the online gambling, sports betting and social gaming industry.

A core understanding of the igaming customer, the gambling marketplace and competitor offerings ensure Gaming Edge Associates are highly knowledgeable. Senior management experience at market leading online gambling operators, with hands-on responsibilities through launch, growth and optimisation, guarantees the ability to solve the many challenges faced by clients. Integrity is paramount.

Simply, Gaming Edge Associates' experience works for you.

Please contact Anton Bell ( or visit

About Gambling Integrity Services
Gambling Integrity Services is a consultancy firm advising governments, regulators and operators in the latest policy and processes for consumer protection, regulation and responsible gambling.

Please contact Malcolm Bruce ( or visit
Gaming Edge Asociates
Anton Bell
+44 20 3397 3225