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Full Throttle Intermedia to Unveil Dynamic New Television Commercial

Local Marketing Firm and Production Studio Puts Their Money Where Their Mouth Is

Tampa, FL, February 07, 2014 --( Many marketing companies will tell clients how important it is to make an exciting TV ad and spend the money to air it, but only a few do more than pay lip service to those recommendations. Recently, award-winning interactive media and video production firm, Full Throttle Intermedia (FTI), has debuted a brand new television spot entitled, “We Do Commercials.” Viewers can watch out for it in prime time on Fios Cable TV, including on MSNBC, CNN, CNBC, FX, Food Network and TNT.

“Our company tagline is: We Do Commercials. And, now we are undertaking our own TV spot because, bottom line, we believe in what we do and what we tell our clients daily: There is power in great marketing utilizing top-quality production and messaging,” says Craig A. Miller, President of Full Throttle Intermedia.

FTI is the first and only locally-based marketing agency/studio with a broadcast ad campaign running in the central Florida market. The new commercial’s storyline follows a hunky leading man as he glides from scene-to-scene, transforming from race car driver, to movie director, sports fan, and of course ladies’ man. As he grabs and holds the audience’s attention with flashy maneuvers and good looks, all the while, the Full Throttle Intermedia capabilities and message come through strong. The spot production involved a 25-person cast and crew, with Hollywood actor Will Haze as the spokesperson.

“Our goal with the new commercial is to target larger regional entities to gain novel exposure for our company. On the production side, we wanted to show a behind the scenes view of all that really goes into a TV spot that is less than a minute in length,” explains Miller.

The average household watches at least eight hours of television a day and 82 percent of Americans say TV is the most influential advertising media.

“Designing and airing our own campaign allowed us to ‘walk the walk,’ to truly show support of the recommendations we make to clients,” says FTI Director, Taylor Girard. “The challenge in video production is turning the creative vision for a brand into a dynamic creation on screen, but that is also the thrill of our work and what we feel sets us apart.”

FTI started in 2001 specializing in interactive CD and web design and moved into video production focused on documentaries, online content and TV commercials shortly after. As the team grew, FTI then transitioned from being a video production studio to an ad agency too. FTI includes in-house digital cinematography, media buying, and graphic design departments. The firm develops valued clients’ tailored branding and creates advertising campaigns for multiple marketing channels including print, television and radio, along with media scheduling and purchasing. FTI specializes in producing web video and TV commercials that get clients noticed across long-established and emerging formats.

Miller says what he feels sets FTI apart is that not a lot of firms are truly full service and can do everything in house.

“We realize that there are a lot of quality ad agencies and production studios. What makes us stand out from the crowd is that we try to incorporate a story into our commercials and ad campaigns. We do this not only to make a more effective ad; we want to make them with more of a regional feel,” says Miller.

To check out the “We Do Commercials” spot, visit:

To view a behind the scenes “making of” the spot sneak peek, visit:

Watch an FTI client testimonial here: Golfer’s Grail Testimonial,

View a 2013 Telly Award winning spot here: Tampa Bay Radiation Oncology,

About Full Throttle Intermedia:

Celebrating 13 years of award-winning print, interactive media and video production, Full Throttle Intermedia (FTI) is a full-service firm offering an outstanding creative team with a proven track record. FTI can handle every service needed to make companies a success. From television and radio creative that gets noticed, to newspaper and direct mail that drives traffic, FTI has the answers. We have the advertising tools, techniques, and talent, and it's all at our clients’ fingertips under one roof. The company holds membership in the Greater Tampa Chamber of Commerce, Westshore Alliance, and Rotary Club of New Tampa. For more information about Full Throttle Intermedia, call 813.971.8486 or visit:
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Full Throttle
Caitlin Bailey

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