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Innovation Direct, Inc.

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Innovation Directâ„¢ to Spearhead Marketing Campaign for Insta-Soft Invention

South Miami, FL, February 14, 2014 --( An innovative new product designed to provide a normally expensive service at a fraction of its normal cost, the Insta-Soft, has been developed by Martin Flood of Beaver, Utah. The invention's unique design offers its users an efficient method of obtaining soft water.

The Insta-Soft will save its users considerable amounts of money on expensive soft water conversions. The product can work equally well in recreational vehicles and motor homes. Additionally, the Insta-Soft will be relatively easy to install in virtually any shower. Furthermore, it will be competitively priced, adding to its appeal.

The Insta-Soft is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Insta-Soft now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the household safety products industry are currently being targeted as candidates to eventually commercialize the Insta-Soft on a worldwide basis.

In July 2013, Mr. Flood contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Insta-Soft to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Insta-Soft and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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