Appliance Repair Pros in New Haven, CT, Launch Mobile Site to Cater to Local Smartphone Users

Branford, CT, February 12, 2014 --(PR.com)-- For smartphone users tired of having to switch to a desktop computer in order to view local appliance repair businesses’ Web sites, a change is on the horizon. Affordable Appliance LLC, based in Branford and serving all of New Haven and the surrounding area, is working with the online marketing team at Prospect Genius to launch a new Web site—including a mobile version. The mobile site will give smartphone users convenient, on-the-go access to the information they need about the appliance service the business offers.

Viewing desktop sites on mobile devices can lead to a host of problems, from photos failing to load to formatting issues that render site copy unreadable. By launching a mobile site that includes all of the same information as the desktop site, Affordable Appliance is catering to those prospective customers who prefer to rely on their smartphones for most Internet needs, including researching appliance repairs and other services. According to a 2013 Nielsen report, some 65% of mobile subscribers in the U.S. have a smartphone, which means that Affordable Appliance’s new mobile site can potentially benefit a large segment of appliance owners in and around New Haven.

The mobile site is just one part of Prospect Genius’s comprehensive online advertising campaign for Affordable Appliance. The business is also using tactics including search engine optimization, directory placement, and professional content development to help Affordable Appliance become more competitive among appliance repair companies in the New Haven area. In today’s digital age, having a strong Web presence, including a mobile site, can be a key way for local businesses to grow their customer base.

“For homeowners in New Haven and the surrounding region seeking refrigerator repair, dishwasher repair, and other appliance repairs, it should now be much easier to locate Affordable Appliance, both on desktop and mobile platforms,” states Matt Gallo, a Web marketing specialist for Prospect Genius. “Our ultimate goal for Affordable Appliance is to help the business better meet its area’s appliance repair needs.”

Since 1997, Affordable Appliance LLC has provided skilled residential appliance service in the greater New Haven area. The company offers top-notch refrigerator repair, washer/dryer repair, oven repair, and more.