Long Island City, NY, February 13, 2014 --(PR.com
)-- Trade Shows provide an excellent opportunity for businesses to personally advertise their products and services to large groups of people within the specific industry. Hundreds of companies participate, each vying for attention. According to a study conducted by the Center for Exhibition Industry Research, visitors peruse a trade show display about 3 to 5 seconds before making the decision to walk on or stop to talk. Having an engaging trade show booth design is critical and must create a first impression that generates undeniable interest in the people passing by.
Standard Motor Products, Inc. (SMP) selected TFI Envision, Inc. to refresh their 20’ x 70’ tradeshow booth for the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
To position SMP as a leader in automotive parts with quality at the core of their value set, TFI Envision set the visual focus on 4 core strengths – Leadership, Training, Innovation and Brands, under the umbrella theme of ‘the Standard of Excellence’. This concept was incorporated on refreshed overhead signage to include brand names, exterior booth wall graphics, product kiosks with new back lit graphic panels and new videos to highlight new promotional campaigns and product information for the kiosks. In addition, there were 2 promotional elements incorporated into the booth – the introduction of the 2014 Intermotor® Import Parts Car promotion and a new Standard TPMS sensors “The Right Match” promotion, both developed by TFI Envision, Inc.
AAPEX represents the $477 billion global motor vehicle aftermarket with more than 130,000 professionals from around the globe participate in Automotive Aftermarket Industry Week in Las Vegas, Nevada. The show took place at the Sands Expo Center, Las Vegas, Nevada, November 5 - 7, 2013.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.