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Greenridge Realty

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Greenridge Realty Introduces New Video Marketing Initiatives

Grand Rapids, MI, February 16, 2014 --( Greenridge Realty, the leading independent residential real estate broker in West Michigan, today launched a series of marketing innovations that utilize web-based video to showcase every home listed by Greenridge Realty. The programs are designed to increase exposure for properties on search engines and to make property information easier to share via social media.

According to the National Association of REALTORS©, 92 percent of consumers now use the Internet in their home search. In recent years, Internet video has become a mainstream phenomenon in the United States. Content from dozens of TV networks and major film studios is now routinely offered online. Greenridge Realty is capitalizing on these trends by taking content desired by local real estate consumers and making it even easier to find online.

Tom Paarlberg, President of Greenridge Realty, commented, “We are pleased to be the first and only real estate brokerage in West Michigan to harness the power of online video to benefit every home buyer and seller we work with. We are enabling our agents and real estate consumers to leverage innovative new media formats by increasing exposure for properties in places like YouTube, Facebook, Google, and on mobile devices… all places that are now ubiquitously used by consumers on a daily basis. We are also pleased to introduce Greenridge ON DEMAND - a full blown, locally produced, interactive channel delivered free of charge over the web to anyone with an Internet connection.”

Greenridge Realty has successfully harnessed the power of the Internet for years to market properties. (the company’s website) is one of the area’s most trafficked real estate websites.

According to Paarlberg, “Greenridge ON DEMAND takes the best aspects of television and the Internet and marries them together, offering viewers a unique, TV-like experience enhanced with choice, control and flexibility. Greenridge ON DEMAND puts the consumer in control of finding their dream home based on their own property search criteria. Greenridge ON DEMAND is the latest example of our commitment to providing our agents and sellers with the best tools and technologies to market their properties. For buyers, Greenridge ON DEMAND is an easy to use and unparalleled interactive experience that they will love.”

To utilize Greenridge ON DEMAND, go to . Users simply select an area and price range parameters for properties of interested. The site then generates a video playlist of all available properties listed by Greenridge Realty that match the consumer’s search criteria. Users can utilize the on-screen controls to pause or rewind a particular property overview. Users can also click on any property in the playlist to “jump ahead” in the program to that property. Every home listed by Greenridge Realty is also now showcased with a video on YouTube as well as on the company’s Facebook page.

About Greenridge Realty - Greenridge Realty is the leading independent residential real estate broker in West Michigan and one of the Top 300 largest independent brokers in the nation, as ranked by Real Trends magazine. In 2012, Greenridge Realty was ranked #1 in closed real estate sides for Grand Rapids. Greenridge Realty serves all of West Michigan with 23 offices and over 325 agents.
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Greenridge Realty
John W. Beal

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