Rossmann Chooses Magnolia CMS to Create New Web Experience

Miami, FL, February 21, 2014 --(PR.com)-- The Dirk Rossmann AG, Germany's second largest drug store chain, has chosen Magnolia CMS as the core platform for its new multi-channel corporate website. The new site focuses on content to deliver a broader customer experience, with stories and topical features, alongside tips and advice on the stores’ products and leading brands. Magnolia also detects user location and optimizes content for smartphones and mobile devices, giving Rossmann a more consistent ongoing relationship with its customers.

Back in 2012, the company took the decision to redevelop the existing www.rossmann.de website into a new, more experience-focused platform for customers to browse, explore and discover products. Following an extensive, multi-phase tender process, Rossmann chose specialist digital agency Aperto to design a new site on Magnolia CMS.

The winning vision for the new Rossmann website was to create a site focused on editorial content, acting as a daily source of tips and advice to the customer. Magnolia's modern, java-based open source platform provided a flexible base to design a highly bespoke system around Rossmann's exact requirements. The use of a system built on familiar open technologies also allowed Rossmann to use its own in-house team for much of the development work and ongoing maintenance.

“The focus on creating high-value news and features meant we needed an easy-to-use but powerful web publishing platform, suitable for non-technical users,” explained Petra Czora, New Media Director and Frank König, project manager for the relaunch at Dirk Rossmann GmbH. “Magnolia CMS is an intuitive product to use and this was made even easier through customization. Our editors didn't really need to learn how to use Magnolia, we were able to configure the system around our editorial needs.”

Magnolia's inbuilt workflow functionality allowed Rossmann to automate many of their business and editorial processes, including the optimization of website content for smartphones and mobile devices. Even Rossmann's complex system of regional and store-specific promotions are now covered as part of the new fixed and mobile web experience.