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AIKIDO Bay, Inc.

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Clawing Away at Marketing Restrictions in the Wholesale Lobster Industry, AIKIDO Bay's New Service Receives Much Interest

An online, real-time auction service for wholesale level buyers and sellers, AIKIDO Bay's unique innovative approach brings together an industry not know for innovation.

Portland, ME, February 25, 2014 --( The New Normal – That is what AIKIDO Bay, Inc. is calling their new online service being introduced to the lobster industry. AIKIDO Bay, Inc. is offering a new way for lobster sellers and buyers to get together in the virtual environment of the internet for pennies per pound. Their proprietary programming allows for an online auction experience, ensuring the anonymity of sellers and buyers up to the point a sale is completed. These are real-time auctions provided on a daily basis.

Why AIKIDO Bay? Why an online live lobster real-time auction service? Who benefits – Catchers, Buyers, Sellers, Consumers?

Great questions and it does not take AIKIDO Bay long to answer. The market is made of Catchers, Buyers, Sellers and Consumers and all will ultimately benefit from this new approach. The market collapses without all. The look and feel of the industry is determined by all. Catchers, Buyers and Sellers are on the same team... with the same directive…. working to enhance the image of their product as a high-end seafood offering, known all over the world. At the very least, Buyers and Sellers need to work together to maintain that image, or the market further deteriorates. That is how AIKIDO Bay’s approach is unique, concentrating on the Wholesale Buyers and Sellers.

AIKIDO Bay developers have spent considerable time with salmon, halibut, cod, haddock, scallops and lobster. But lobster was dear to their state of Maine, their friends and themselves. Although AIKIDO Bay's unique approach to marketing can be used in any industry, anywhere... they are starting with lobster.

Without going into the actual use of the secure web portal, here is what they share publicly.

Key components of AIKIDO Bay’s approach:
·marketplace where Buyers and Sellers remain anonymous
·improved quality of the lobster
·increased employment
·quality improvements in the industry
·investments in technology and quality programs
·innovations in an industry not known for innovations
·truly traceable system back to the source with in-depth reporting available to all users
·enhanced logistical support in the industry
·higher margins for Buyers and Sellers through improved efficiencies
·work in concert with federal, state and international governing bodies
·constantly evolving system to better accommodate industry needs

AIKIDO Bay will offer a host of reporting options for registered users to track quality, origin, and logistics for lots sold on their unique website.

AIKIDO Bay believes that several support industries will develop as a result of their services. Efficiencies will be gained throughout the industry. The buying and selling process now takes the better part of a day for most companies, and sometimes longer when the market conditions are tough. With this open market approach large volumes of lobster will be available in a condensed time frame. (Most auction-style lot sales take place in about a minute and a half from start to finish.) If a lot does not sell through AIKIDO Bay, the companies still have the better part of their days to make those sales and buys, as they have always done. AIKIDO Bay will offer companies a much more efficient use of time by their staff.

Buyers and Sellers across the northeast region of the US and Canada have been contacting AIKIDO Bay since rumors of this novel approach started in early February. There have been many questions, comments, and suggestions according to Kevin Murphy, Co-Founder. “Each day our expert teamworks to refine our sites based on the feedback we receive. We continue to evolve for the user. I have learned so much from my past employers and colleagues, who shared much about their frustrations and difficulties in the industry. They yearned for a better way, and we set out to make one! I love Maine and Canada, and respect the men and women who always work hard in our industry, who have dedicated their lives to lobster. They deserve a better way!” Murphy said. “The New Normal – that is what we believe Buyers and Sellers will call AIKIDO Bay – the new normal way to handle buying and selling lobster” he concluded. Read more at or contact them directly at:

AIKIDO Bay, Inc. | PO Box 11227 | Portland, ME | 04104 | Toll Free 844-AIKIDO 1
Contact Information
AIKIDO Bay, Inc.
Kevin Murphy

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