Castle Rock, CO, February 27, 2014 --(PR.com
)-- As consumer preferences shift from traditional information sources to digital formats, one Castle Rock-area window treatment company is following the lead of fellow small business owners. With the recent launch of a new Web site and Internet advertising campaign, New View Blinds and Shutters has expanded its marketing into the high-tech to drive sales of its custom window treatments. Partnering with Prospect Genius, a national online advertiser, New View Blinds and Shutters hopes to reach out to more local homeowners who need easy access to affordable, quality window blinds, shades, and shutters.
Traditional print and broadcast advertising methods are decreasing in effectiveness in today's digital age. According to a 2013 Small Business Technology Poll from AT&T, more than 65% of small businesses are marketing to customers via a Web site. With New View Blinds and Shutters' new Web site and marketing campaign, it should now be easier for local homeowners who are seeking window shades and other custom window treatments to find this mobile Castle Rock-based business directly on the Internet.
To help New View Blinds and Shutters reach their prospective customers online, Prospect Genius is using the company’s new Web site in combination with search engine optimization (SEO), directory placement, and other high-tech Internet advertising techniques. By coordinating these different elements to work in unison, Prospect Genius is helping these window treatment professionals appear higher in search engine rankings, where they’re more likely to be seen by interested Internet shoppers.
As Matt Gallo, a senior marketer for Prospect Genius, explains, “Every time a would-be customer runs a search for plantation shutters, roman shades, vertical blinds, or the like, it’s an opportunity for New View Blinds and Shutters to get a jump on the competition. A strong Internet marketing campaign is precisely the leverage they need to keep their custom window treatment company moving ahead.”
New View Blinds and Shutters is a fully insured window treatment business serving the Castle Rock area. Offering custom window treatments through a mobile showroom, the company specializes in plantation shutters, motorized window shades, horizontal blinds, and more.