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Speedway Benefits

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Charlotte-Based Companies Partner to Serve Savings at Grassroots Racetracks Nationwide

Humpy Wheeler’s marketing alliance of grassroots racetracks partners with Premier, Inc. to improve concession quality and reduce costs for track owners in small town America just in time for the motorsports race season.

Charlotte, NC, March 01, 2014 --( Speedway Benefits has announced a new supply chain partnership with Premier, Inc. that is expected to reduce the costs of and improve the quality of grassroots racetrack concessions nationwide.

Speedway Benefits seeks to align the 1,000+ grassroots racetracks across the United States and Canada whose 50 million fans produce over $1 trillion in consumer spending. In aggregate, it is expected to be the second largest sports property in the United States in terms of attendance - more than the NFL, NBA, NHL and NASCAR combined. This means that, in addition to higher-quality concessions for fans, food companies and sponsors, Speedway Benefits will gain inroads to a previously unreachable fan base of more than 50 million people. The resulting attention and economic upswing means that Small Town, USA wins.

''This shines a very bright light on the biggest crowd you’ve never heard of – the millions of working families who attend grassroots racing every week across America. This is exactly what we hoped for and heralds a whole new way for large companies to work with 1,000 tracks, 36,000 employees, 600,000 competitors and millions of fans. I can’t wait for companies to see how valuable and easy this opportunity is. It’s really incredible," said Humpy Wheeler, CEO and one of the co-founders of Speedway Benefits with his son, Trip.

Premier is a healthcare improvement company that also provides supply chain services for non-healthcare organizations through the Premier REACH™ program. The partnership includes services from Value 4, Premier’s largest non-healthcare member, focused on customized solutions for foodservice operators.

Tracks that have signed on with Speedway Benefits for collective buying and advertising are immediately eligible for the services provided by Premier REACH, which leverages over $40 billion in combined annual group purchasing power to help organizations improve quality and reduce costs for the products and services they need. The partnership is expected to provide higher-quality, lower cost track concessions as well as a wide array of quick selling products using Premier’s group purchasing services.

“Nationwide, grassroots racetracks spend more than $44 million in food/concessions per year. For an average track this deal could easily add thousands to the bottom line. With Speedway Benefits, everyone comes out ahead – tracks save money, fans get better food, and large companies have an easy way to talk to fans that spend billions on things like beer, candy and hot dogs. This is a great example of why we launched this company just 90 working days ago, and it’s just the beginning," said Speedway Benefits’ President, Trip Wheeler.

Speedway Benefits is the pioneer in aligning and negotiating the best marketing and sponsorship opportunities for dirt, oval, drag and road course grassroots racetracks across the United States and Canada. They are dedicated to enriching the lives of race fans and track owner/operators by finding innovative solutions for a massive sport that is often hidden from the spotlight. Speedway Benefits accepts not only track memberships, but also partners with Series, Sanctioning Bodies and Associations in an effort to unite a previously fragmented sport.

"We're excited about the whole Speedway Benefits concept, and the savings we'll realize on this food deal only justifies the excitement. It's our belief that any savings, no matter how small, can add up to make a noticeable difference to our bottom line,” said Tim Bryan, General Manager of Five Flags Speedway, home of the famed Snowball Derby.

Racetrack owners and promoters interested in taking part in this historic deal can visit for immediate access to cost savings or get more information at

About Speedway Benefits:

Speedway Benefits is a marketing alliance merging the sponsorship negotiating rights and group buying power of the over 1,000 grassroots racetracks throughout the United States and Canada. When consolidated, the group represents approximately 50 million consumers and over $1 trillion in consumer spending and will become the second largest sports property in the United States in attendance. Speedway Benefits also provides its member tracks consulting services. Located in Charlotte, NC, the company employs seven and is expected to grow to 50 full-time employees. For more information about Speedway Benefits, visit, follow them on Facebook, Twitter (@SPDWYBenefits), LinkedIn, YouTube and Google+, or email
Contact Information
Speedway Benefits
Terri Marascio
(800) 935-6859

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