Albany, NY, March 01, 2014 --(PR.com
)-- Fewer than half of small and medium businesses (SMBs) in the United States have a Web site, according to a report issued by Yodle in 2013. Bucking the trend and joining the tech-savvy minority is Allen Roofing & Siding Company, Inc., a team of roof installation, replacement, and repair contractors serving the Albany area. With help from the local online marketing specialists at Prospect Genius, Allen Roofing & Siding Company will become more visible on the Internet. By launching a Web site and associated online marketing campaign, the aim is to ensure that home- and business owners in Albany who need roof repair and related services are able to quickly and easily locate Allen Roofing & Siding Company on the Internet.
Despite the growing digital consumer market, the majority of SMBs still rely on traditional newspaper ads, flyers, directory listings, and word of mouth to bring in new business. However, an active and easy-to-locate Web site can be a highly effective marketing tool, especially for reaching those consumers who prefer to search online for information on local businesses. By launching its new site, Allen Roofing & Siding Company will stand out from its competitors that don’t have a Web presence. The move broadens Allen Roofing & Siding Company’s base of prospective customers in the Albany area.
Prospect Genius uses an array of Web advertising tactics to increase Allen Roofing & Siding Company’s reach. These tactics include search engine optimization, pay-per-click ads, directory placement, and professional content creation. For local residents who need roof repair, replacement, or installation, it should soon be much easier to find and learn about Allen Roofing & Siding Company online.
“Launching a Web site can give an SMB a definite competitive edge,” states Matt Gallo, an Internet marketing specialist at Prospect Genius. “By making it more convenient to locate Allen Roofing & Siding Company’s qualifications, service offerings, and contact information on the Web, we’re hoping to help the business better meet Albany’s roof replacement, repair, and installation needs.”
The roof repair contractors at Allen Roofing & Siding Company, Inc. have 11 years of experience and are fully bonded and insured. The business offers roof installation, replacement, and repair, as well as siding and gutter installation for properties in and around Albany.
Allen Roofing & Siding Company, Inc.
Phone: (518) 759-2203
Address: Albany, NY 12205
Web site: http://allen-roofing.albany-biz.com