artegic Secures International BMW eDialogue Marketing Technology Budget

Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group.

Bonn, Germany, March 08, 2014 --( Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group.

This is the result of a multi-level, international market analysis of emarketing solutions, in which the ELAINE FIVE Online CRM of marketing automation specialist artegic AG was convincing.

artegic will support the operation, as well as the technical conception and integration for emarketing of the BMW Group brands and markets, including BMW, BMW Motorbikes and MINI. In addition to the operation of the system, tasks will include the international email delivery, particularly, the conceptual exploitation of online dialogue marketing processes, the linking to data and process infrastructure, as well as support of the national and international operative team.

"We are happy with the decision of the BMW Group to see our commitment confirmed in the international comparison. Our solutions help companies to effectively exploit customer potentials through automation and a minimum of operative expenditure," says Stefan von Lieven, CEO, artegic AG.

artegic AG
Zanderstraße 7
53177 Bonn
Herr Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900

artegic AG – Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, PAYBACK,, REWE, maxdome, Hyundai and the German Federal Ministries of Finance and Justice.

artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.
artegic AG
Stefan Mies
+49 228 22 77 97-56