Matthias Hopmann Becomes Head of Business Development at artegic AG

As Head of Business Development, Matthias Hopmann takes over the responsibility for further growth and successful positioning of the artegic AG. In his role as Head of Business Development, Matthias Hopmann is responsible for the development of new business segments, sales markets, customers and... - December 02, 2021

artegic checklist: 12 Tips for Better Data in Email Marketing

Data is the basis for relevant email marketing, such as for example personalized content. The highest possible data quality is therefore a key success factor. The marketing automation software provider artegic AG has compiled 12 tips on how to win better data in a checklist. Many email marketers... - December 01, 2021

Email Marketing in Grocery Retail - Design & Content Trends 2022

The email marketing & marketing automation software provider artegic analyzed the latest email marketing design and content trends in grocery retail in cooperation with the CRM and email marketing agency saphiron GmbH in a study. - November 19, 2021

Udo Reusch Becomes Head of Product at artegic AG

As Head of Product, Udo Reusch takes over the functional and technical responsibility for the development and operation of the marketing automation technology, ELAINE at artegic AG. - October 21, 2021

Email Marketing Design & Content Trends 2021

The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study. - October 09, 2021

Apple iOS 15 update: Artegic Responds to Email Tracking Prevention with New ELAINE Features

Apple iOS 15's new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. - August 11, 2021

SOKA-BAU Trusts in artegic for Email Marketing

SOKA-BAU, the joint umbrella brand of the Urlaubs- und Lohnausgleichskasse der Bauwirtschaft (Holiday Leave and Wage Compensation Bank of the Construction Industry) and the Zusatzversorgungskasse des Baugewerbes AG (Supplementary Benefits Bank of the Construction Industry plc), relies on the email marketing and marketing automation technology ELAINE from artegic. - July 31, 2021

dmexco 2018: Successfull Digital Dialogue Marketing with Marketing Engineering at artegic - Arrange Appointments

From September 12-13, 2018, the dmexco in Cologne will once again be the most important digital economy trade fair & conference in the German-speaking world. At stand A040 in hall 6 at the Cologne Trade Fair ground, experts of artegic AG show how marketing engineering and the latest version of... - August 17, 2018

Digital Dialogue Meets Data Analysis - artegic and Apteco Become Partners

The digital CRM consulting and technology provider artegic and the software provider for data analysis and automation Apteco GmbH have started a partnership. The jointly developed API allows a seamless integration of ELAINE’s Realtime CRM automation technology from artegic with the data... - November 01, 2017

artegic and RTL Interactive Received an International Business Award in Gold

Mediengruppe RTL Deutschland and artegic win prestigious award in the category "Marketing Campaign of the Year." - October 06, 2017

PAYBACK Expands Collaboration with artegic

PAYBACK (an American Express company), Germany's leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expands their collaboration. In addition to operating the e-dialogue platform for newsletters and... - October 28, 2016

dmexco 2015: artegic Sets Focus on Real Time Marketing Automation

On the 16th and 17th of September, Expo Cologne again welcomes one of world's most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic's focus at... - August 01, 2015

artegic's Real Time Marketing Automation Receives ECO Internet Award 2015

Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category "Email Marketing." The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response... - July 15, 2015

artegic AG Appoints Frank Michael as a Board Member

Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015. Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG,... - April 22, 2015

Study: Switch to Opt-Out Would Damage Email Marketing

6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect... - April 02, 2015

artegic Publishes eBook on Big Data Legal Questions in German Law

Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. - March 18, 2015

The Right Use of Email Marketing in the Automotive Lifecycle

According to the recent study by management consultant Capgemini “Cars Online,” email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a... - December 10, 2014

artegic Becoming a Member of the Direct Marketing Association

Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). - September 24, 2014

Marketing Engineering at the dmexco 2014

From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. - August 27, 2014

Artegic is the First to Provide Marketing Automation for WhatsApp

Online CRM technology and consulting provider artegic AG expands its delivery network with a messaging service for WhatsApp. WhatsApp’s 500 million users make it number one in the mobile messaging market, followed by Chinese provider WeChat with almost 400 million monthly users. - July 16, 2014

Determining Efficiency in Email Marketing

Online CRM consulting and technology provider artegic AG has published a free checklist of “The 25 Most Important Performance Figures in Email Marketing.” It is meant to help marketers with choosing the most important performance figures in email marketing and show how these figure can be determined in order to take further measures. - June 04, 2014

artegic Secures International BMW eDialogue Marketing Technology Budget

Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group. - March 08, 2014

artegic Study: Retail Can't do Without Mobile – Email Marketing Continues to be the Front Runner

Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic's current study "Online Dialogue Marketing in Retail 2016." More than half of the companies believe that the turnovers from m-commerce and... - February 21, 2014

Artegic Introduces Dynamic Email, Which Automatically Adapts to Mobile Displays

German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by providing large touch screen compatible response elements. - May 13, 2012

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