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Old Town Watercraft Announces the Addition of Jerry "Ace" Luciano to New "Adventure on the Water" Pro Team

Adventure On the Water is a website dedicated to showcasing pro members' exploits and helping people discover the possibilities, fun and even extreme adventures from the world of paddling, canoe, and kayak use. Their team includes pro anglers, outdoorsmen and paddle enthusiasts of all ages and backgrounds and is grouped into three levels: Premiere Pro-Staff, Pro-Staff and Adventure Team.

Madison, WI, March 08, 2014 --( In time for the storied Rutabaga "Canoecopia" held in Madison, Wisconsin's Alliant Energy Center, BGA Enterprises and Johnson Outdoors announce the addition of Ace Luciano the their "Adventure on the Water Pro Team."

Ace is the first member of the team that, while an advocate and participant in all paddle-related sports has a decidedly more focused background in hunting than paddling or fishing.

Luke Labree, marketing communications manager for Old Town, commented, "We are glad to welcome Ace to the team. His unique background adds diversity and another area of expertise that is often under-represented in the paddlesports arena. Ace is a Diehard hunter, passionate fisherman, and avid user of JO products for years."

About Jerry "Ace" Luciano:
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe Jerry "Ace" Luciano. A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

His passion for youth mentoring has led directly to the introduction of thousands of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit

To learn more about Johnson Outdoors's "Adventure on the Water" program, visit

To see all of the fantastic paddlesport products offered by Johnson Outdoors, visit
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Ace Luciano

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