Dapresy Pro Coins Tag Line "Better Data by Design" for It's Game Changing Market Research Tools

Dapresy is satisfying the need from companies looking for visually engaging ways to easily and quickly design and communicate complex data.

Portsmouth, NH, March 13, 2014 --(PR.com)-- Dapresy (http://www.dapresy.com) is satisfying the need from companies looking for visually engaging ways to easily and quickly design and communicate complex data. Dapresy’s flagship product, Dapresy Pro, is the pioneer in using InfoGraphics for the market research industry.

“We’re calling what Dapresy does better data by design,” said Rudy Nadilo, Dapresy President, North America. “The Dapresy reporting dashboard acknowledges that presentation systems such as PowerPoint and other BI tools have been outstripped by modern visual technology,” he explained. “For example, what can be developed in Photoshop, Illustrator and other graphics software is easily imported into Dapresy Pro for use in our drag & drop reporting dashboard building environment.”

In addition to dispensing with the building of tedious, time-consuming PowerPoint decks the Dapresy Pro reporting dashboard allows for role-based and hierarchical reporting. Another standout benefit is the Dapresy Pro market research tools unique ability to create thousands of individual dashboards from a master dashboard.

Dapresy Pro market research tools even create benchmarks automatically where individual data levels can be compared with relevant metrics. And because Dapresy Pro is role-based data can be presented discretely.

“We’ve found that clients who purchase a Dapresy Pro license for tracking studies typically more all of their AD Hoc production to Dapresy Pro,” Nadilo said. “A principal reason is because there is no need to proofread the data because the raw data is imported directly into Dapresy and is used to create datasets without the mistakes can transposition errors that can occur with keystroking.”

Because Dapresy Pro provides global controls there is no need for the slide-by-slide edits that come with PowerPoint.

For more information about Dapresy Pro market research tools, visit http://www.Dapresy.com.

About Dapresy
Dapresy is the leader in Visual Business Intelligence (VBI) and partners with leading companies to help them easily deploy state-of-the-art InfoGraphics based dashboards. Dapresy provides a user-friendly, dynamic way to deliver results in an online delivery tool. These dynamic dashboards are individually tailored so the “right person, sees the right data, at the right time.” For marketers looking to move beyond PowerPoint and Excel, Dapresy is simply the Better Way to deliver marketing research results. Dapresy was founding in 1999 in Sweden and quickly became the leader in market research and online data reporting for customer experience programs, employee 360 degree research, brand tracking studies, mystery shopping and ad-hoc projects. Dapresy’s flagship tool is Dapresy Pro which deploys web-based portals for dynamic online presentation and report downloads, promptly delivering, actionable results from survey and other business data coming from markets, users and customers.

Dapresy clients include firms like TNS, GfK, Ipsos, Chadwick Martin Bailey, Morpace, Kantar Media, Rogers Connect Market Research, Ad Hoc Research, Sentient Decision Science, Blauw, and many others. For more information, visit http://www.dapresy.com.
Rudy Nadilo
(603) 570-6011