Innovation Direct™ Spearheads Licensing Efforts for Vitarama Invention

South Miami, FL, March 14, 2014 --( An innovative and eye-catching new product designed to provide a memorable new component to a conventional mausoleum setting, the Vitarama, has been developed by Francis Brefo of Sicklerville, New Jersey. The invention's unique design will provide those visiting the deceased with a graphic and vivid overview of the person’s identity and life.

The Vitarama will memorialize a person and their accomplishments in a remarkable manner. Additionally, the Vitarama can be powered by multiple sources, adding to its versatility and appeal. The product’s proprietary features also enable it to potentially make the grieving process a bit easier for the loved ones of the deceased. Furthermore, the Vitarama will lend itself well to other purposes, such as outdoor advertising and promotion.

The Vitarama is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Vitarama now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the consumer electronics accessories industry are currently being targeted as candidates to eventually commercialize the Vitarama on a worldwide basis.

In October 2013, Mr. Brefo contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Vitarama to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Vitarama and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231