Announces the Arrival of the Vera Bradley Eyewear Collection

Popular online eyeglass retailer adds colorful designer to its portfolio.

Austin, TX, March 18, 2014 --( Today,, the premium online eyewear retailer, announced the addition of the Vera Bradley line of eyeglasses and sunglasses to its collection. Vera Bradley, the women’s design company known for quilted, colorful bags, is now making eyeglass frames, and carries their full line.

Vera Bradley’s stylish line of eyewear will complement any outfit or occasion, in a range of patterns that follows the Vera Bradley philosophy of colorful, playful, and classic. With many options available, customers can find a pair of eyeglasses or sunglasses that are a perfect match for their other Vera Bradley accessories, so scarf, glasses, and bag can go hand-in-hand.

“ is the world’s leading prescription eyewear experts,” said Product Manager Shelley Moore. “We only carry the top designer styles, so the upscale Vera Bradley eyewear fit perfectly into our portfolio. We’re excited that this is the first in a series of new brands will launch this spring.”

Vera Bradley kicked off the show with bright and bold frames in floral and paisley patterns. In a modern twist, the pattern is hidden on the inside of some of the eyeglass frames, so only a small portion appears when looking at the glasses head-on. The VB-Addison frame in the “Happy Snails” color features the distinctive Vera Bradley quilted texture reimagined into monochromatic black on the outer temples—sure to attract “Where did you get those glasses?” queries.

About Headquartered in Austin, Texas, is the world’s leading online prescription lens and eyewear expert, providing superior quality, attention to style, and the best customer experience. Founded by two doctors of optometry in 1996, continues to set the standard for purchasing eyewear online through its core principles of:

1) Using only the highest quality lenses;
2) Providing superior customer service from actual opticians;
3) Offering the best selection of premium eyewear brands,; and
4) Selling eyewear at a fair price without sacrificing quality. has become one of the most successful premium online eyewear retailers in the world, delivering designer eyewear from highly coveted brands such as Ray-Ban, Oakley, Prada, and Versace to more than one million customers.
Frames Direct
Scott True