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Fading Beauty’s Fundraising Event

Atlanta, GA, March 19, 2014 --( Benefiting a documentary about skin bleaching in Tanzania.

GlobeCore Inc. is delighted to extend you a personal invitation to sponsor their fund-raising event to support the production of our documentary about skin bleaching.

Skin bleaching, the application of topical creams, gels, soaps, and household products (e.g., toothpaste, bleach, washing powder, and battery acid) to lighten the skin, has become one of the most common forms of potential­ly harmful body modification practices in the world. This practice is most deadly in countries such as Tanzania, where people make their own bleaching concoctions from a mixture of dangerous household chemicals, put­ting users at risk of both aesthetic and medical dangers. Although a growing body of research has examined the prevalence and risk factors associated with this practice, the following questions remain: If skin bleaching has such devastating effects, why do people engage and how can this deadly practice be prevented?

Fading Beauty, a 90-minute video documentary, builds on over ten years of skin-bleaching research conducted by Dr. Kelly M. Lewis, a prolific author on the subject of skin bleaching. The documentary puts the microscope on Tanzania as a microcosm of this practice that exists across the globe. Through interviews with skin bleach users; its makers, sellers, and distributors; as well as scholars, medical practitioners, and public health officials, the documentary will explore the medical, psychological, historical, and cultural contexts and consequences of skin bleaching by telling stories that have never been told. The proposed film will seek answers to five primary questions: (1) What is skin bleaching in practice? (2) Why do people bleach their skin? (3) What is the histori­cal context of this practice? (4) What are the medical and social consequences of this practice?

The documentary purpose is to intervene and help curb this practice through shining the spotlight on skin bleaching practices. Little information on the dangers of skin bleaching is being circulated, especially in the media. This film promotes awareness and educates an otherwise oblivious audience about the realities of color­ism in society that exist abroad as well as within the US. Globally, those with darker complexions face discrimi­nation and may develop complexes about their skin tone; however, this subject remains largely unexplored as few people have attempted to dissect the who, what, where, when, and how of skin complexes and skin bleach­ing. This documentary, therefore, has significant translatability to other global societies that are affected by similar risky health-related behaviors.

For more information about the Fading Beauty Documentary and to register or Donate Please Visit


Nahomie Julien
Sponsorship Coordinator
Contact Information
GlobeCoRe Inc
Nahomie Julien

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