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Los Angeles, CA, October 05, 2007 --(, an online store specializing in unique baby gifts, has added a new gift registry service designed to make gift buying simple and convenient. was launched in the fall of 2004, by two young mothers. Like most online businesses they started out small, but with a focus on products handpicked for their style, functionality and uniqueness, now has a large and loyal customer base.

The eWish gift registry system integrates well with the site which uses the BV shopping platform. eWish is a full service registry system and includes social networking features like a Guestbook, Photo Album, RSVP and eNotification system plus it keeps track of all purchases. Sending "thank you" notes has never been so easy as registrants have full access to a list of who bought what as soon as a gift is purchased.

Marketing Director Allysha Johnson promises that “if you’re looking for unique baby gifts, you’ve come to the right place. We've done the shopping and all our customers have to do is choose. Our customers trust us and they know that none of our items are available in the mass market.”

Customers can sign up for the gift registry by visiting online and then using the convenient Add-to-Registry Buttons to easily build a gift list. Friends can visit the registry via search forms on the gift registry section of or by following a unique hyperlink included with each registry. To protect privacy, an optional guest password can be assigned to limit access. is based on Melrose Avenue in Los Angeles, CA and can be reached via email, or 1 (800) 218-9518, and website

eWish has been developing private-label gift registries and gift registry software since 1999 and currently operates registries for over 275 merchants. The gift registry can be used for any occasion wedding, babies, bar or bat mitzvahs, birthdays and more. All purchases are automatically removed from the list to eliminate duplicate gifts.

eWish Gift Registry Service is located in Stamford, Connecticut. For more information please contact Peter DiSalvo, VP Marketing,

Contact Information
Peter DiSalvo
1 203 274-6025
Contact is based on Melrose Avenue in Los Angeles, CA and can be reached via email, or 1 (800) 218-9518, and website

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