New Marketing Director Announced for The Music Circus and Melody Tent

Founder of Parlance Media to head the marketing department

Hyannis, MA, March 19, 2014 --( South Shore Playhouse Associates, the parent company of The South Shore Music Circus and The Cape Cod Melody Tent, appoints Deanna Lohnes as the new marketing director.

Lohnes was formerly the CEO and President of Parlance Media, where she modeled web and social media strategies for small businesses. She has a strong background in digital marketing and performing arts. Lohnes holds a summa cum laude degree in Fine and Performing Arts as well as marketing. “It was a natural fit,” she says. “I’ve lived on Cape and on the South Shore. I understand the area and its challenges. I’m thrilled to have an opportunity to use my digital marketing skills in a performing arts setting. It’s exciting to work with an organization that has an established presence online.”

Lohnes plans to increase the company’s digital footprint and create a unified presence across multiple platforms. She brings new ideas and a fresh perspective to the position.

Prior to running Parlance Media, Lohnes served as the Director of Financial Operations for Semper International, a niche staffing agency in Boston, MA. In that position she played a critical tactical role in the company’s advertising and marketing strategy.

Lohnes currently lives in Plymouth, MA. She looks forward to visiting the Cape and local beaches this summer.

About South Shore Playhouse Associates, The South Shore Music Circus & The Cape Cod Melody Tent:
The South Shore Playhouse Associates (SSPA) is a not-for-profit organization which runs the South Shore Music Circus and Cape Cod Melody Tent. The only two continuously-operating tent theatres in the United States, the South Shore Music Circus and Cape Cod Melody Tent have hosted world-class entertainment in the round for more than 60 years, serving nearly 200,000 patrons annually. South Shore Playhouse Associates supports arts and education in Southeastern Massachusetts. In the past decade, the SSPA has distributed more than $3.7 million to other local non-profit organizations.

If you would like more information about this topic, please contact Deanna Lohnes at 781-383-9850 or email at
South Shore Music Circus/Cape Cod Melody Tent
Deanna Lohnes