Denver, CO, March 21, 2014 --(PR.com
)-- Despite the rapid growth of digital technology and online advertising, over half of small and medium businesses (SMBs) still do not have a web site. One appliance repair company in Aurora is bucking the trend, however. L & G Appliance Repair & Heat announces their newly launched Web site, designed to create easier access for local property owners looking for appliance repair services in Aurora. With this new site, and accompanying online marketing campaign, L & G Appliance Repair & Heat is joining the minority of local businesses working to promote their services online.
As many as 52% of SMBs do not have a Web site, according to a 2013 Yodle report. Instead, these companies continue to rely on advertising techniques such as newspaper ads, phone directory listings, or direct mail. But with 83% of Americans using the Internet in some capacity (according to a study by the Pew Internet & American Life Project), companies that don't market themselves online risk being left behind.
L & G Appliance Repair & Heat has partnered with the Internet advertisers at Prospect Genius to launch this new Web site. The goal is to ensure that these professional appliance repair technicians are visible where their prospective customers are looking for their services. In today's digital age, that's online.
"Launching an optimized Web site is just one part of our comprehensive online lead generation program," comments Matt Gallo, an SEO specialist with Prospect Genius. "Our packages also include tactics such as directory placement, content development, and more. Our goal is to maximize L & G Appliance Repair & Heat's visibility on the Internet, making it more competitive in the Aurora area and helping increase local homeowners' access to the company's appliance repair services."
L & G Appliance Repair & Heat provides professional appliance repair services to clients in Aurora and across the region. Specializing in refrigerator repair, furnace repair, and more, these technicians are committed to providing top-quality solutions at cost-effective prices.