Truck OCI Hires Fury Advertising to Launch Its New Brand

Truck OCI, a new division of Overseas Cargo, Inc., has hired Fury Advertising to launch its brand. Truck OCI offers a new style of logistics services and needed a tech-oriented agency like Fury to keep its image modern and sleek.

Miami, FL, March 21, 2014 --( Truck OCI and Fury Advertising are in it for the long haul. When the owners of Overseas Cargo, Inc. approached Fury about launching a new trucking division, the boutique agency was happy to help. Truck OCI is a first in the industry, a highly personalized logistics service capable of handling any size and any type of shipment, anywhere.

Moving a traditionally analog industry into the future hasn’t been easy. Most trucking and shipping companies have outdated websites and toll-free numbers that customers have to call for price quotes. Truck OCI uses a professionally designed, very modern landing page with a responsive submission form, which any logistics manager or business owner can use from any smart mobile device. Responses to inquiries happen within 15 minutes or less, and the same TOCI representative handles each account from quote, to pickup, to drop-off. It’s like having a trucking concierge at your beck and call.

And it’s affordable. “In trucking, the most important thing is that bottom line,” explains Chris Payne, co-founder and Director of Accounts at Fury. “We had to emphasize that Truck OCI customers are getting top-notch service at cut-rate prices—not an easy thing to do. But the low rates and exceptional customer service speak for themselves.”

Truck OCI intends to haul the trucking industry right into the 21st Century and beyond. “It’s always exciting to see one of our clients do something so groundbreaking,” says Abigail Summar, co-founder and Director of Strategy at Fury. “We can’t wait to see what they come up with next.”

For more information, visit Truck OCI’s sleek new website at
Fury Advertising
Chris Payne