Innovation Direct™ Directing Marketing and Licensing Campaign for Marla's Specialty Flip Flops

South Miami, FL, March 22, 2014 --( An innovative new product designed to provide eye-catching functionality to a commonly used footwear accessory, the Marla’s Specialty Flip Flops, has been developed by Marla Handy of Stockton, California. The invention's unique design enables its users to carry the image of a loved one wherever they go.

The Marla’s Specialty Flip Flops will be thoroughly comfortable and unobtrusive to wear. The product will be easy to apply on any shoe. Additionally, the Marla’s Specialty Flip Flops will be made available in a variety of colors and styles to suit individual tastes. Furthermore, it will be made from durable materials and competitively priced, adding to its appeal.

The inventor of the Marla’s Specialty Flip Flops has also developed a prototype that has been utilized with success.

Mrs. Handy now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the footwear accessories industry are currently being targeted as candidates to eventually commercialize the Marla’s Specialty Flip Flops on a worldwide basis.

In September 2013, Mrs. Handy contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Marla’s Specialty Flip Flops to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Marla’s Specialty Flip Flops and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231