COINSA, Microsoft Dynamics Partner and Top 5 Dynamics AX Representative in Latin America, Joins Retail Realm’s “AX Alliance”

COINSA Software Consulting, seasoned Microsoft Dynamics AX / AX for Retail implementation specialists in the LATAM region, has just joined the “AX Alliance.” Composite professionals who put the mantra “think global, act global” into every installation they deliver, COINSA will be a real asset for the AX Alliance’s development in the region.

Napa, CA, March 24, 2014 --( Retail Realm ( is delighted to announce that COINSA Software Consulting ( has agreed to place the might of its 17+ years’ experience in implementing ERP solutions behind the “AX Alliance.”

Based out of Guatemala City, COINSA is a Microsoft Dynamics Partner with truly impressive credentials and extensive reach. The only Partner in Guatemala to feature in the roll call of the Top 5 Dynamics AX representatives in Central America, COINSA is also a certified Microsoft Partner for the implementation of Dynamics AX for Retail in Guatemala. Overriding all of the above is perhaps, however, the company’s unique position as the developer of a Payroll vertical solution, within Microsoft Dynamics AX, which possesses all the legal and tax functionality for Central America and Mexico. As the first ever organization to implement Microsoft Dynamics AX in Guatemala, COINSA has extended beyond Guatemala’s borders and, to date, has provided AX to more than 70 companies (from a variety of industries) in Central America, the Dominican Republic, Mexico, Peru and Ecuador (with its own AX Payroll integration also featuring as part of some of those implementations in Central America, Ecuador and Mexico). COINSA considers its expertise in delivering Central American and Caribbean policies and tax regulations as part of Microsoft Dynamics AX /AX for Retail as a value added to the AX Alliance’s offering for LATAM; it also sees its membership of the Alliance as the right avenue for fulfilling its own ambitions to gradually roll out suitably localized versions of that same Payroll vertical solution for AX to more territories in the region.

“COINSA’s reputation for personalized service and successful Dynamics AX implementation in a variety of sectors preceded them,” states Andrea Vesga, Director of Sales for Retail Realm Latin America, “Before even approaching the company I received glowing references from satisfied customers in different parts of Latin America; in sectors as varied as Banking & Finance, Construction, Utilities (electricity), Hotels, Pharmaceuticals, Human Resources to name but a few and, naturally, Retail / POS. There was no question; I had to bring them on-board since their wide ranging multi-country experience, specialist AX Retail expertise and long term expansion plans fitted, hand in glove, with the aims of the AX Alliance.”

COINSA, a company which espouses long term planning and a vision for achieving global reach (by offering complete systems and local support), also immediately recognized its fit with the values of the “AX Alliance.” As Byron Aguilar, Sales Manager for COINSA, said: “COINSA is a company which values honesty, transparency and professionalism. Most of all, we believe in hard work to achieve the best results in Dynamics AX /AX for Retail implementation. We recognize that we tread common ground with Retail Realm and the AX Alliance and look forward to working together to our mutual benefit.”

For further information please contact Retail Realm at +1 (707) 996-5400
or email questions to


Microsoft´s Dynamics Partner with more than 17 years’ experience implementing ERP solutions for more than 70 companies in many industry segments.

Implementation expertise in Microsoft Dynamics AX with customers in Central America, the Caribbean, México, Peru and Ecuador.

First Microsoft Dynamics AX implementer in Guatemala.

Only partner in Latin America who has developed a Payroll vertical solution within Microsoft Dynamics AX with all legal and tax functionality for Central America and Mexico.

Specialized in Retail, Human Resources and Hospitality industries projects with Microsoft Dynamics AX.

Contact: (Byron Aguilar) ;

About Retail Realm: For almost two decades multinational company, Retail Realm, has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics for Retail (AX). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Dynamics for Retail (AX).

In 2012, Retail Realm formed the AX Alliance ( A global professional consortium of retail experts, consisting of Microsoft Dynamics for Retail (AX) POS partners, ISVs, academic institutions, and industry related associated members. The goal: To provide a platform whereby AX Alliance members combine their unique areas of expertise and experience to work collaboratively on the types of contracts that no single company could tackle on its own.

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Retail Realm
Rachel Smith