Spice Creates the World’s Biggest Dream Tree Online

As part of its "Milaye Sapnon Se" campaign Spice invites users to participate in an online contest where they share their dreams and create the world’s largest Dream Tree and win prizes.

Delhi, India, March 26, 2014 --(PR.com)-- In a category characterized by largely undifferentiated feature-based communication, the newly launched Spice brand campaign ‘Spice Milaye Sapnon Se’ makes a striking departure from the norm. With this unique, successful campaign, Spice targets youth all over India but especially those who live in smaller towns and presents Spice smartphones as the medium through which people connect to their dreams.

As a part of this brand campaign, Spice has launched a series of digital activities starting with the ‘Spice Milaye Sapnon se’ contest that will run from 24th March- 2nd April 2014 on a specially created microsite www.spicesmartphones.com/spicemilayesapnonse. This unique digital initiative is a platform for people to share their dreams with the world through creating the World’s Biggest Dream Tree.

Commenting on the announcement, Mr. Dilip Modi, Chairman, S Mobility Ltd, said, "Spice truly believes in empowering people to realize and fulfill their dreams with smart phones. This digital contest ‘Spice Milaye Sapnon Se’ is our initiative to collaborate with consumers on a common platform where they share their dreams and aspirations with us and the world at large. The contest is the first in a series of initiatives, both online and offline, that Spice is taking to connect with consumer’s dreams and enable them to realize those dreams with Spice Smart Phones."

Interested participants would be required to share their dreams on the new Spice microsite – www.spicesmartphones.com/milayesapnonse. The winner will be chosen from all qualified submissions with special consideration for the top voted entries. There would be two kinds of winners, daily winners and a dream-prize winner. The daily winners would be rewarded with Super Stylish Spice Stellar Mettle Icon Mi-506 everyday based on maximum likes per day, during the 10 day of the contest. The grand winner would be gratified with a dream package of 5 unique Spice Smartphones + 5 stylish headsets based on the maximum votes over the entire contest period.

This is a well-integrated campaign; the microsite would be twined with Spice’s Facebook and Twitter platforms as well as supported by display advertising. This digital campaign, created by IBS, is the outcome of a new strategy for Spicewhich is the brainchild of brand and marketing consultancy Bharat Bambawale& Associates (BB&A).

About Spice Retail Ltd
Spice Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles has market share of nearly 4-5% of the Indian mobile devices market. With a brand ideology that seeks to be the catalyst enabling the common man in believing in their abilities, keeping pace with the social change through technology, Spice has been the bridge connecting the small town aspirations with big dreams. Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a strong player in the feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro. It was also the first Indian brand to launch an Full high definition smartphone, the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. Spice Mobiles had won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010. Spearheaded by Mr. Dilip Modi, Chairman, S Mobility Ltd, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies.

Website – www.spicesmartphones.com Facebook – www.facebook.com/SpiceMobiles Twitter - https://twitter.com/spice_mobiles

For further information, please contact:
Spice Retail Ltd.
Vinay Shrivastav
vinay.shrivastav@smobility.in|+91 9167019151

Avian Media
Anuradha Chawla |Anuradha@avian-media.com |+91 9899965560
Nupur Singh | Nupur@avian-media.com | +91 7827531031
Avian Media
Vinay Shrivastav