Raleigh, NC, March 26, 2014 --(PR.com
)-- Click Optimize, a digital marketing agency helping clients with web design, search engine optimization, search engine marketing, social media, web video and more, has announced it has rebranded itself as COCG, with a mission to help clients find their focus by offering comprehensive digital marketing strategies as part of an online integrated approach.
As COCG (an abbreviation for Click Optimize Creative Group), the firm’s suite of services will expand from creative design, web development, digital marketing and social media to include content strategy, integrated marketing and branding. The goal of these additions is to offer comprehensive digital marketing strategies and design that deliver quality results for businesses and organizations and allow them to strive and grow.
COCG’s expanded scope supports the new marketing landscape, driving awareness, results and creating value for customers across web, mobile, social and traditional interactions with their audiences. The firm recently absorbed Fabrik Agency of Raleigh and named Chris Petty as its new creative director. Petty has more than 15 years of award-winning strategic branding and design experience and has advised clients including PEPSI, Telecris, Eaton, The United Way, SAS Institute and Hosted Solutions.
The firm’s expanded services build upon already established practices that have resulted in massive organic growth and a solid reputation for the firm. As COCG, the agency will concentrate on brand development, customer experience, marketing effectiveness, loyalty and retention, and performance measurement as the key areas it will address for clients while providing marketing solutions.
The firm is growing to adjust for changes in digital marketing, particularly the growing emphasis on analytics. Evolving technology, expanding markets and emerging media platforms all require that the COCG brand change to keep pace with business needs. The agency aspires to help clients solve real business challenges through creative marketing strategies, and to deliver a means to help people find products and services that make their lives a little better every day.
Based in North Carolina’s capital city, COCG partners with businesses and groups across the state and the rest of the Southeast to offer creative marketing solutions primarily in the service, healthcare and retail industries. It has plans to broaden its service area and markets in the future. New logos and graphics signal COCG’s 360-degree approach to challenges – maintaining brand equity while reinforcing brand leadership, confidence and reliability among those customers the agency assists to better monetize their services, solutions and content assets.
“Our recent success and changes in today’s marketplace convinced us we needed to implement a rebranding as well as widen our services to reflect all of what we can provide to our current and prospective clients,” said Tim Payne, COCG president. “We view this transition as an evolutionary process from what we previously offered. Acting as a trusted partner, we now can transform your company or organization’s digital marketing strategy to align with your overall marketing approach. This is indicated by our revised vision statement, where we vow to be the best at solving real business challenges through creative marketing strategies, and to deliver a means to help people find products and services that make their lives a little better every day. It is an exciting time to be part of COCG, and we look forward to playing a greater role in helping our customers express one brand message successfully across many platforms as part of a creative marketing strategy.”
- COCG’s marketing certifications include Google AdWords Certified Partner and Google Apps Authorized Reseller.
- Clients of COCG have included Duke Medicine, Paragon Bank, Eye Care Associates, Biscuitville and more.
Founded in 2006 as Click Optimize in Raleigh, N.C., COCG (short for Click Optimize Creative Group) provides measurable creative marketing strategies to clients. It features an in-house team of web designers, web writers, programmers, search engine optimization strategists, marketing advisors and project managers who work together to position, launch and re-stage products and services in a competitive marketplace. The strategic marketing firm is led by Tim Payne, its president. For more information, visit www.cocg.co.