GSF Mortgage Broadens Footprint in Florida

Orlando, FL, March 26, 2014 --( GSF Mortgage is proud to welcome Ed Pollack to their team as Branch Manager in Orlando, Fla. Pollack has prior experience in real estate, land sales, residential mortgages and IT.

Pollack joins GSF Mortgage with over 25 years of experience. He is a graduate from the University of Central Florida with a degree in accounting and a minor in real estate. Pollack started his career as a Realtor in 1989. In the mid-1990s, he began originating. In the early 2000s, Pollack also became a computer consultant, working on network design and support. This was a period when outsourcing caught on and the dotcom crash hit.

“I got started by reading the FSBOs in the Sunday paper, wrote down the information on index cards and started making calls,” says Pollack.

As a devoted father of 2 young boys, Pollack decided to focus solely on mortgages, as they are more flexible but offer continuing relationships. In order to make himself known in the community, Pollack is an avid volunteer and the head coach at sons’ school. He sees it as a way of networking but also supporting his sons’ education.

“Ed comes to GSF Mortgage with drive and passion. His grass-roots approach mixed with modern industry trends will ensure his success in his market. We are pleased to welcome him to our family,” says Mike Maida, National Sales Director.

Pollack has been in the Orlando area for 35 years and believes in being known in your community. He uses LinkedIn as a medium to maintain his business relationships but also understands the importance of face-to-face meetings. He plans on getting involved with construction loans in the area.

Founded in 1995, GSF Mortgage is an established and experienced direct mortgage lender. With nearly 20 years of lending experience, GSF professionals originate, process, underwrite, and fund all loans. We have direct access to FHA, VA, USDA, FNMA and Jumbo Financing products. GSF Mortgage has provided successful financing solutions to borrowers in all phases of homeownership. We continue to serve the next generation of homeowners with the GOGSF brand focused on flexible and transparent mortgage lending. With many locations, our strengths keep GSF Mortgage “Lending in Your Favor.”
Leah Marsh