Memphis, TN, March 29, 2014 --(PR.com
)-- A recent report, stating that less than half of all small and medium businesses (SMBs) have a Web site, has spurred on some SMBs to beat the competition by launching their own Web sites. ABC Home Services, a Memphis-based appliance repair company, recently launched its own Web site in order to get ahead of its local competitors who still rely on traditional marketing strategies like newspaper ads, flyers, and word of mouth. Created by Prospect Genius, an online advertising company, ABC Home Services' Web site will promote its residential and commercial appliance repair services, water heater repairs, plumbing services, and more.
The aforementioned report was issued by Yodle in 2013, which states that approximately 52% of SMB owners do not have a Web site. Therefore, by launching a new Web site, ABC Home Services now has an improved chance of connecting with prospective customers in the Memphis area who are seeking dryer repair, water heater repair, refrigerator repair, and other appliance repair services.
ABC Home Services will reach these local, prospective customers due to the online advertising campaign created by Prospect Genius. Their campaign, which includes a personalized Web site by default, makes it possible for the appliance repair company to appear on Google's search results pages and Google+ Places, among many other high-profile, online platforms. This level of exposure is available to less than half of the other appliance installation and repair companies in Memphis simply because it requires a fully functional Web site.
"Without a Web site these days, most small businesses are suffering because they aren't reaching out to the maximum number of prospects," explains Matt Gallo, a senior marketing strategist for Prospect Genius. "By building a Web site for companies like ABC Home Services in Memphis, we're giving them a competitive edge against other appliance service and plumbing service providers who, for whatever reason, don't have a Web site."
Serving homes and businesses in the Memphis area, ABC Home Services is a licensed, bonded, and insured appliance repair company. Their technicians have over 10 years of experience providing refrigerator repair, dryer repair, water heater repair, and other appliance and plumbing services.