Slingerlands, NY, March 30, 2014 --(PR.com
)-- Fewer than half of small and medium businesses (SMBs) nationwide have a Web site. In fact, many still rely primarily on traditional marketing methods, such as flyers, newspaper ads, directory listings, and word of mouth. United Specialists Inc., a basement waterproofing and foundation repair business serving the greater Albany area, is becoming a member of the Web-savvy minority by launching its new Web site and associated online marketing campaign. United Specialists Inc. is working with Prospect Genius, a leader in online advertising, to spread the word about its services.
According to a 2013 Yodle report, 52% of SMB owners don’t have a Web site. By bucking this trend and creating a site to inform prospective customers about the basement, crawlspace, and foundation waterproofing and repair services it offers, United Specialists Inc. will have the opportunity to reach people who might not learn about the business through any other medium. This makes the company more competitive in an age where many people turn to the Internet first when researching products or services they’re interested in purchasing.
In addition to developing United Specialists Inc.’s Web site content and launching the site, Prospect Genius will work to ensure that it displays prominently on relevant search engine results pages. Using a process known as search engine optimization (SEO), Prospect Genius will incorporate common, industry-specific keywords into United Specialists Inc.’s Web site. The result is that when Albany-area homeowners query search engines such as Google, Bing, and Yahoo! with search terms like “crawl space encapsulation” and “drainage system in basement,” they should be presented with United Specialists Inc. among the top results.
“Building a Web site is a great way for an SMB to broaden its customer base,” explains Matt Gallo, an Internet advertising specialist with Prospect Genius. “An active, informative, and easy-to-locate Web site can be an extremely effective marketing tool.”
United Specialists Inc. has been in the basement waterproofing business since 1973. The company offers foundation repair, drainage system installation, and more in the greater Albany area.