Baby Boomers Likely to Push Global Anti-Aging Market to $191.7 Billion by 2019

Transparency Market Research published new research report "Anti-aging Market (Anti-wrinkle products, Hair Color, Hair restoration treatment, Breast augmentation and Radio frequency devices) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019" to its data store.

Albany, NY, March 30, 2014 --( Anti-aging is proving to be a lucrative business with products and services such as anti-wrinkle treatments and products, hair restoration treatments, hair color, radio frequency-device based treatments, and breast augmentation becoming much sought after worldwide. In a new market report published by U.S.-based market intelligence firm Transparency Market Research, the global market for these anti-aging treatments and products will grow to USD 191.7 billion by 2019, from being worth USD 122.3 billion in 2013. This marks a compounded annual growth rate (CAGR) of 7.8% between 2013 and 2019.

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What Are The Major Segments Within The Anti-Aging Market?

From the biological perspective, aging is defined as the deterioration and/or decline of functional properties at three main levels: cells, tissues and organs. This process is essentially a cycle of biochemical activities that are brought about in the body by various factors that work both internally and externally. Arguably, age affects the beauty, fitness, and health of an individual.

The anti-aging market comprises a number of technologies and products as well as services and devices aimed at mitigating or reversing the signs of aging. A number of technological breakthroughs and advances have shaped the attributes of the anti-aging industry as well as the way market players’ reach in the market.

As compared to anti-aging devices and services, the category of anti-aging products demonstrates easy adoptability.

The anti-aging services segment is classified as cosmetic surgeries/procedures and non-invasive treatments, both of which are required to be practiced by certified practitioners, plastic surgeons, or trained and qualified beauty therapists. The market for anti-aging services is projected to demonstrate a CAGR of 5% between 2013 and 2019.

The market for anti-aging products is the largest in terms of revenue generation. The products market also holds potential for the introduction of new, safe, and efficient products.

This is a market that is still considered to be in its evolutionary stage, and it faces a certain degree of skepticism among consumers. However, the compliance of manufacturers with stringent regulatory mandates and the use of cutting-edge technology have restored faith in these products, services and devices to some extent.

What are the factors fueling the anti-aging market?

The anti-aging market is of special importance from the standpoint of the generation of Baby Boomers – a generation that was born between 1946 and 1964. This is a generation that witnessed a transformational era of revolutions and inventions. The Baby Boomers—widely regarded as the most successful generation in the 20th century— is now an aging generation that is nearing the age of retirement.

This makes them a consumer segment that shows maximum potential for the consumption of anti-aging products, services, and devices. The awareness among this generation pertaining to the availability of anti-aging products in the market is growing.

According to reports, the first Baby Boomers reached the age of retirement in 2012. Figures also indicate that over the next 18 years, nearly 8000 individuals per day from this generation will turn 65.

The geographical perspective

Asia-Pacific and Rest of the World (RoW) are two regions that are projected as being most lucrative for the anti-aging market. Within this region, countries such as Japan, China, South Korea and India are expected to emerge as the most sought-after destinations for anti-aging treatments and cosmetic surgeries.

This aspect is only bolstered by the fact that the governments of these nations are introducing various methods to promote medical tourism. In the RoW segment, Mexico and Brazil are being viewed as companies that will attract a significant share in the anti-aging market. These countries are witnessing rapid development on the economic front and there is a simultaneous growth in awareness pertaining to anti-aging treatments, therapies and products among both men and women. This has paved the way for Brazil and Mexico to rank among the most attractive markets in the future.
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