Columbus, OH, March 31, 2014 --(PR.com
)-- Beginning today, traditional direct mail programs are a thing of the past as SeeMore Interactive announces its partnership with Freedom Graphic Systems to enable card and partner program activation and acquisition. Together, the two are turning physical collateral into digital, interactive experiences by adding a layer of image recognition and augmented reality to direct mail. Simply by scanning a printed mailer with the SeeMore Interactive app, consumers can unlock coupons, view videos, share items on social media and shop – all via their smartphone or tablet.
“We’re committed to providing innovative, new concepts to our clients. By incorporating SeeMore’s technology with our own state of the art printing capabilities, we’re offering new omni-channel marketing solutions that both drive sales and open the door to additional consumer engagement,” said Robert Jozefowicz, Vice President of Strategic Accounts at Freedom.
“Brands can no longer afford to separate their print and digital marketing efforts. To maximize sales opportunities, they need to merge both worlds,” said Neal Applefeld, founder and CEO of SeeMore Interactive. “In partnership with Freedom, we’re completely transforming the way consumers engage with direct mail.”
Both Jozefowicz and Applefeld will speak to the latest trends in omni-channel marketing at the 2014 PODi AppForum for Digital Printing conference this month in Las Vegas, Nevada. Applefeld will demo SeeMore Interactive’s integrated mobile solutions, and Jozefowicz will participate in the Omni-Channel Marketing panel on March 31 and the Interactive Print General Session on April 1.
About SeeMore Interactive, Inc.
SeeMore Interactive helps retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer’s smartphone or mobile device into a digital, interactive experience. For more information, visit http://www.seemoreinteractive.com.
About Freedom Graphic Systems – Enabling Imagination®
Freedom is one of the largest, privately-held direct marketing service providers in the United States. The company was founded in 1986. Through their 5 facilities strategically located in the central part of the country, Freedom provides the marketplace with timely and cost effective direct mail solutions. The company combines its extensive National/redundant footprint with personalization flexibility, postal and logistics optimization, and its advanced Connect Technology Platform to provide Freedom’s clients with a truly unique and professional experience.