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MMI Public Relations Expands Its Analytics Practice

Social Media Expert Kelsie Murdock Promoted to Lead Service Offering That Measures Brandsí Engagement and Reputation with Customers

Raleigh, NC, April 02, 2014 --( Alfred Leach, President of MMI Public Relations, a strategic communications firm based in North Carolina’s Research Triangle region, today announced the expansion of the agency’s analytics practice with the appointment of Kelsie Murdock to Director of Analytics.

In her new position, Murdock will lead a team of research professionals who benchmark and assess how brands’ integrated communications and marketing campaigns are performing against identified business growth objectives, competitive distinction goals and return on investment of marketing spend. MMI’s analytics practice strategically uses a comprehensive suite of research and analysis tools to assess critical metrics that can affect companies’ sales growth, customer relations and brand reputation.

MMI’s analytics practice monitors, measures and assesses its clients’ brand performance across paid, earned, shared and owned online marketing channels. MMI’s analytics services include competitive benchmarks, brand sentiment audits, social media monitoring & reporting, traditional media and advertising performance reports, website analytics, and consulting on stakeholder engagement strategy and search engine optimization (SEO) performance.

For more information on MMI’s analytics practice, contact Kelsie Murdock at (919) 233-6600 or

“MMI is focused on advancing its clients’ business objectives by moving their brands closer to their customers,” said Leach. “Our analytics practice is seeing significant client demand because businesses today must compete in an increasingly fragmented, real-time environment that requires deeper insight into the nuances of issues that can impact sales, brand reputation and competitive performance.”

“Our established analytics practice expands the reach of clients’ brand engagement efforts through integrated marketing tools and services,” said Murdock. “Through providing an in-depth look at all types of new and emerging media, as well as traditional media, we position our clients for success by making recommendations that can help them achieve their business objectives and brand marketing goals. This includes the strategic use of analytics to boost sales performance, enhance multi-channel sentiment and engagement, and improved stakeholder experiences.”

New Media Content:
MMI Public Relations’ Twitter account

MMI Public Relations’ “Be Heard” blog

MMI Public Relations’ YouTube channel

MMI Public Relations’ Facebook page

About MMI Public Relations:
MMI Public Relations is a full-service communications firm providing strategy-led business communications, marketing and consulting to Fortune 500, middle-market, and emerging-growth companies. Established in 2004 and located in North Carolina’s renowned Research Triangle, MMI serves businesses in the bio/pharma/medical, technology, education, retail, professional services, architecture/real estate/construction, hospitality/restaurant and government industries. MMI is one of the nation’s top 100 independent PR firms. For more information, visit
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MMI Public Relations
Robert Buhler

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