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TrackResults Founding Partners Become ARDA RRP Designees

Sean Nickerson and Drew Reynolds Awarded Registered Resort Professional by the American Resort Development Association

Salt Lake City, UT, April 05, 2014 --( Drew Reynolds and Sean Nickerson, founding partners of TrackResults, which specializes in Business Intelligence, Sales Reporting and Digital Manifesting for the timeshare industry, have joined the ranks of key ARDA leadership by receiving the coveted RRP designation.

The American Resort Development Association (ARDA) is the Washington D.C.-based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. ARDA's RRP Award is the highest level educational achievement within the industry.

The AIF (ARDA International Foundation) includes Professional Development as one of its main tenets. It administers the RRP Qualification Test. Individuals who earn this designation set an example in the industry as a leader by getting more involved and demonstrating the importance of continuous learning.

This program requires a minimum of 5 years of industry experience and a total of 10 credits that can be earned in a variety of ways including but not limited to: attending ARDA events, authoring publications, serving on an ARDA committee, completing industry specific courses, attending AIF Webinars.

Founding partner Drew Reynolds who is also a Chairman’s League member of ARDA said qualifying as RRP’s “demonstrates our commitment to the industry and helps to position us as the authoritative source for sales and marketing analytics. Our team has come from the rank and file of timeshare sales and marketing. We will proudly wear our RRP pins to show our clients, prospective clients and colleagues the depth of industry understanding we bring to the forefront when we promote our services.”

Drew and Sean will also be speaking at ARDA this year. Sean will speak on Sales Technology at a session at 9 a.m. Tuesday, April 8. Later in the day Drew will address “Big and Little Data—Business Intelligence for Decision Making.” The session is slated for Tuesday, April 8 at 1:15 P.M.

Established in 2005, TrackResults Software is located in Salt Lake City, Utah. TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability.

The TrackResults software SaaS platform is the first, and only, Business Intelligence Software for Timeshare and Travel Clubs. It is trusted by over 220 sales forces in the vacation ownership industry across North America. TrackResults Software is a member of American Resort Development Association, Better Business Bureau, Resorts of Distinction, Resort Developers Association, Mexican Resort Devlopment Association, Cooperative Association of Resort Exchangers and The Utah Technology Council.

For more information on TrackResults Software contact them at or by phone 1-888-819-4807 or visit to arrange a demonstration of the software. You can also find further news and information at or follow them on Twitter @Track_Results.

To meet with Drew Reynolds or Sean Nickerson call 1-888-819-4807 or email Or visit them in their booth #934.

Contact: Sean Nickerson (888)-819-4807
Media: Georgi Bohrod (619)255-1661
Contact Information
GBG & Associates
Georgi Bohrod

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