Chicago, IL, April 17, 2014 --(PR.com
)-- Fewer than half of small and medium businesses (SMBs) across the country have a Web site. One of the latest SMBs to join the Web-savvy minority and take steps to create a visible and accessible Web presence is Chicago-based roofing contractor Carroll Construction & Roofing LLC. With help from the online marketing professionals at Prospect Genius, Carroll Construction & Roofing is launching a new Web site and affiliated Internet advertising campaign. The goal is to help the business become more competitive and reach more local home- and business owners who are searching the Web for roofing and siding contractors, gutter installers, window replacement companies, and other home improvement specialists in Chicago.
According to a report issued by Yodle in 2013, approximately 52% of SMBs in the U.S. don’t have a Web site, choosing instead to rely on traditional marketing methods such as newspaper ads, flyers, and word of mouth. By creating a Web site and marketing it effectively, Carroll Construction & Roofing will gain a competitive edge over those SMBs that don’t use the Web. Many prospective customers turn to the Internet first when researching products and services, which is why a Web site can be such an important part of an overall marketing plan.
Prospect Genius doesn’t just launch a Web site for its small business clients. It also gives them access to proven Web advertising tactics, including search engine optimization (SEO), directory placement, PPC, and content development. In Carroll Carroll Construction & Roofing’s case, having an informative and easy-to-locate Web site will help the business to connect with people in the Chicago area who need the property improvement services it offers.
“We want Chicago-area consumers who are searching Google, Bing, or Yahoo! using keywords like ‘window replacement’ and ‘basement finishing’ to be able to locate Carroll Construction & Roofing near the top of the results page,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Studies have shown that sites in the top several results get the most traffic following the search, and we always aim to push our clients toward those desirable slots.”
Carroll Construction & Roofing LLC is a roofing contractor that also offers siding installation, gutter installation, deck and porch construction, and more. The business has served Chicago-area home- and business owners for more than 50 years.