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HVAC Contractors in Macomb, MI, Launch New Web Site to Appeal to Online Shoppers

Local HVAC company "CAP'S Heating & Cooling" partners up with the SEO experts at "Prospect Genius" to bring superior heat and air conditioning repair services to the greater Macomb, MI areas.

Macomb, MI, April 10, 2014 --( For Macomb-area residents who have grown accustomed to the convenience of online shopping, it will soon be much easier to locate a quality HVAC contractor on the Web. Through a new partnership with the online marketing experts at Prospect Genius, the HVAC contractors at locally owned CAP'S Heating & Cooling are working to make the process of locating their business online faster and easier. The goal is for people who rely on the Web for consumer research to be able to learn about CAP'S Heating & Cooling when they need air conditioning installation, furnace repairs, and other residential HVAC services.

Online shopping is one of the most common Internet pastimes for American consumers. One 2012 study from the Pew Research Center found that more than 70% of adult Internet users turn to the Web for help making purchasing decisions. This high percentage is why even businesses that don’t traditionally offer e-commerce, including HVAC contractors, can benefit from launching an active and informative Web site. With Prospect Genius’s help, CAP'S Heating & Cooling will be better able to connect with those Macomb-area homeowners who are specifically searching the Web for heating and air conditioning service.

CAP'S Heating & Cooling’s new Web site will provide the information that local homeowners need in order to make an informed decision about hiring the business’s heating and air conditioning contractors. Beyond the site’s content, Prospect Genius is working to boost the site’s visibility on relevant search engine results pages. Using a process known as search engine optimization (SEO), Prospect Genius will make it more likely that Macomb-area queries to Google, Bing, and Yahoo! that include HVAC-related keywords like “furnace repairs” and “air conditioner maintenance” will lead to CAP'S Heating & Cooling.

“We want to help CAP'S Heating & Cooling capture valuable traffic from the online shopping demographic,” explains Matt Gallo, a Web advertising strategist with Prospect Genius. “By making it faster and more convenient to find the business on the Web, we’re hoping to help homeowners in Macomb get the HVAC services they need, when they need them.”

CAP'S Heating & Cooling has been providing residential HVAC contractor services in Macomb for 34 years. The business is licensed, bonded, and insured and has an A+ rating from the Better Business Bureau.

CAP'S Heating & Cooling
Phone: (586) 799-2374
Address: Macomb, MI 48042
Web site:
Contact Information
CAP'S Heating & Cooling
Bob Sylver
(586) 799-2374

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