Shift4 to Highlight Secure, Flexible Payment Solutions as Sponsor of Retail Realm’s Microsoft Dynamics Retail Technology Conference

Napa, CA, April 16, 2014 --( Shift4 Corporation, provider of the world’s largest independent payment gateway, will demo their ability to secure Microsoft Dynamics AX for Retail and Microsoft Dynamics RMS users by removing all sensitive cardholder data from the merchant environment during Retail Realm’s Microsoft Dynamics Retail Technology Conference, April 24-26, in Las Vegas.

“In light of the recent headline-making cardholder data breaches, many merchants have approached us asking what – if anything – can be done to avoid being the next target,” said Shift4 VP of Business Development Bob Lowe, who will speak at the event. “Our message is that not only are there solutions to prevent this type of access to and misuse of data, but that these solutions are readily available and actually come at no additional cost to merchants using RMS or AX along with our DOLLARS ON THE NET® payment gateway.”

Shift4 will be the exclusive sponsor of the AX for Retail track at the event and as such will have opportunity to present “Breaches: Don’t Be Next,” a keynote presentation aimed at helping retailers avoid falling victim to the data breaches currently plaguing the retail industry.

Shift4’s TrueTokenization® and point-to-point encryption (P2PE) technologies combine to completely remove cardholder data from the merchant environment, drastically reducing a business’ breach profile and simplifying PCI compliance efforts.

Shift4’s solutions for RMS and AX extend far beyond security; DOLLARS ON THE NET also provides pre- and post-settlement auditing, secure and redundant high-speed connectivity to nearly every bank and processor in North America, support for EMV (Chip and PIN), drastically simplified PCI compliance, offline processing capabilities, and BIN spinning to reduce transaction fees.

“Retail Realm is proud to have Shift4 as an event sponsor this year,” said Rachel Smith, Retail Realm’s Director of Sales for North America. “Their solutions provide a true value add for our users, not just in the traditional retail space, but also in back-office, MO/TO, e-commerce or any other market sector. It’s a true omni-channel solution for secure payment processing.”

Shift4’s integrations to both Dynamics AX for Retail and RMS will be on display at Retail Realm’s 4th annual "Microsoft Dynamics" Retail Technology Conference at Caesar’s Palace in Las Vegas (April 24-26, 2014). This will provide the perfect opportunity to introduce the interfaces’ capabilities to the assembled members of Retail Realm’s extensive reseller network and to the members of Retail Realm’s rapidly expanding “AX Alliance.”

AboutShift4: Shift4 Corporation makes it simple for merchants across all industries to securely process credit, debit, and gift card transactions. With connections to nearly every bank and processor in North America and integrations to hundreds of PMS/POS systems, Shift4’s DOLLARS ON THE NET® is the world’s largest independent payment gateway. Shift4 provides pre- and post-settlement auditing capabilities, fraud prevention tools, support for emerging technologies like EMV and mobile payments, and security solutions such as TrueTokenization® and P2PE, which drastically simplify PCI compliance – all for just pennies per transaction. Shift4 is a proud merchant advocate, maintaining complete bank and processor neutrality to ensure that their customers have the freedom to switch banks and processors as needed. For more information, visit

About Retail Realm: For almost two decades multinational company, Retail Realm has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics AX for Retail. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail.
In 2012, Retail Realm formed the AX Alliance ( A global professional consortium of retail experts, consisting of Microsoft Dynamics AX for Retail POS partners, ISVs, ERP specialists, academic institutions, and industry related associated members. The goal: To provide a platform from which AX Alliance members combine their unique areas of expertise and experience and work collaboratively on the types of contracts that no single company could tackle alone.

Media Contact:
Nathan Casper
Shift4 Corporation
702.597.2480 ext. 43307
Retail Realm
Authumn Wiltshire