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Longchamps Designs Added to Sponsor Lineup for Cheer Channel's "First Crush"

Activewear scenes will showcase the lifestyle brand worn by cast and guest cast members.

Austin, TX, April 19, 2014 --( Cheer Channel Inc., CCI, the #1 online news and entertainment network for the spirit industry, announced today that Longchamps Designs, a family business dedicated to sports fashion, has come onboard as the category sponsor for headwear accessories for the upcoming third season of the CCI original hit webseries, "Secret Diary of an American Cheerleader" entitled "First Crush" presented by Chassé. The Longchamps Designs custom creative headbands will be showcased throughout the series.

"Longchamps Designs is pleased to sponsor 'Secret Diary of an American Cheerleader, Season Three, First Crush.' We are happy to be a part of this fun and exciting world of Cheer and Dance, where we can bring something new to teens and athletes alike," said Susan Longchamps, Founder of Longchamps Designs.

Longchamps Designs specializes in lifestyle, custom designed headbands for everyday wear with characteristics unique to each customer. By mixing styles like modern and classic or glam-chic, Longchamps provides designs that compliments a persons lifestyle and interests. Pieces are from a color palate and layout, making custom designs easy. Longchamps uses a combination of fashion and wicking materials to create headbands that are fashionable, yet easy to wear, wash and take anywhere on the go.

"We are very excited to have a new and unique sponsor to 'Secret Diary' this season. Longchamps Designs is a great family business with a passion for creating beautiful fashion hair pieces. We are looking forward to showcasing their custom headbands on the program of 'First Crush,' and bringing Longchamps Designs to our fans," said Cindy Villarreal, CEO of CCI.

Cheer Channel Inc. will begin production for the third season in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. Executive Producers and creators of the series are Lance H. Robbins and Cindy Villarreal. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.

About CCI:

CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, or go to

About Longchamps Designs:

Longchamps Designs was founded in 2013 by Susan Longchamps from her home in Lewiston Maine. Susan enjoys spending time with her husband and children, and has a passion for helping others, which inspired her to start Longchamps Designs. Longchamps Designs is a company that is pleased to provide custom made head bands. Visit us at
Contact Information
Cheer Channel Inc
Kendra Rowland

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