Business Directory, Press Releases, Jobs, Products, Services, Articles
Businesses Articles Press Releases Follow @PRcom
Press Release Pricing | News by Category | News by Country | News by US Region | Recent News | News on Your Site

Press Releases

Story Merchant

Press Release

Receive press releases from Story Merchant: By Email RSS Feeds:

Cheer Channel Announces Chassé as Presenting Sponsor of "First Crush"

Chassé expands is long-running partnership with Cheer Channel to the third consecutive season with the Secret Diary franchise.

Austin, TX, April 20, 2014 --( After two successful seasons with the original hit web-series franchise, Secret Diary of an American Cheerleader, Chassé has extended its commitment to become the series' 'presenting' sponsor of Season 3, entitled, 'First Crush'.

"We are proud to be associated with one of the most respected brands in the spirit industry," said Cindy Villarreal, CEO of Cheer Channel. "Chassé has been a key partner to Cheer Channel and their participation in 'Secret Diary' allows us to present their products in an engaging, entertaining and high-quality environment. The title of 'Presenting Sponsor' honors that commitment."

During Season 1 & 2, Chassé products were visible to fans onscreen as they provided many of the cheer bags, practice clothing and socks which were worn by both cast members and guest stars on the show. Chassé will continue to be the exclusive provider of cheer accessories this season and also be the exclusive provider of custom designed uniforms. This year the Chassé brand will debut its new line of sublimated uniforms where viewers will see them worn by fictional teams. This season Cheer Channel will launch a new viewing widget for Secret Diary: First Crush providing viewers with an immediate click-through to the website to buy items they see featured as well as sign up for a catalogue, newsletter and participate in contests and other crowd engagement offerings.

"We are very pleased to not only have renewed our Secret Diary of an American Cheerleader sponsorship, but also to have increased our participation with and support of the webseries," commented Chassé marketing manager Jessica Rzeszut. "With two successful seasons under their belt, we are confident that Cheer Channel is a great partner to help us launch our newest products, including our sublimated uniforms."

Cheer Channel Inc. will begin production for the third season in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. Executive Producers and creators of the series are Lance H. Robbins and Cindy Villarreal. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide on various broadcast and digital platforms.

About CCI:

CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact or go to

About Chassé:

Chassé® is a leader and innovator in the world of cheerleading, committed to providing affordable and high-performance apparel and accessories to cheerleaders of all ages. The Chassé philosophy can be explained in just three words: we understand cheerleaders. Chassé also believes that cheerleading is not only a sport; it is lifestyle, and you are not just wearing a uniform, but an attitude. For more information visit
Contact Information
Cheer Channel Inc
Kendra Rowland

Click here to view the list of recent Press Releases from Story Merchant
Promote Your Business