Fort Collins, CO, April 20, 2014 --(PR.com
)-- SmartMove, a Fort Collins, CO start-up, has developed a new solution that makes it easy to build healthy, active lifestyle habits. SmartMove provides amazingly accurate activity tracking and a personalized, real-time coaching app to help millions of busy people who sit too much due to their job, travel, and recreational pursuits.
Accuracy You Can Trust, Change Made Easy
Based on $1.3M of Small Business Innovation Research grants funded by the National Institutes of Health (NIH), SmartMovehas developed a highly accurate physical activity tracker that uniquely tracks sitting time as well as many other daily living activities, including: standing, walking, running, and cycling. Sensors embedded in comfortable insoles that discreetly fit easily into most shoes, track the users' physical activity and wirelessly send detailed activity and Calorie burn information to the users' smartphone. The SmartMove app, available for both iPhone and Android, provides real-time feedback and personalized coaching throughout the day to help users adopt healthy activity habits. According to Harry Baeverstad, CEO of SmartMove, "People are becoming increasingly aware of the health issues related to sitting too much. They know it is important to be more active throughout the day but want tools to help with encouraging a healthier behavior. Our research and development work funded by the NIH provided the foundation for an innovative and very accurate way of measuring daily activities and providing feedback. This information combined with interactive coaching that is personally tailored for the users' unique activity goals, motivations, and stage of improvement is what they need in order to change their daily activity habits." SmartMove technology has demonstrated in clinical studies that it keeps track of specific activities and overall Calorie burn better than wrist or torso mounted devices; this can help people live a more active lifestyle resulting in health benefits.
SmartMove Kickstarter Supporters Rewarded With First Units
SmartMove is raising additional funding through Kickstarter to start and ramp up production. Kickstarter is a crowd-funding platform that allows people to support SmartMove financially at a variety of donation levels. Different rewards are offered depending on the level of support, including the delivery of a SmartMove activity tracker for a donation of $99, 33% below the projected MSRP of $149. SmartMove hopes to raise $100,000 in 50 days. Interested supporters can learn more at https://www.kickstarter.com/projects/smartmove/smartmove-accuracy-you-can-trust-change-made-easy.
SmartMove is a useful solution for anyone interested in accurately monitoring their daily physical activity and desires help to live more actively.
About SmartMove: Founded in 2008, SmartMove develops innovative solutions to help people increase their daily physical activity and improve their health. To learn more, please go to www.getSmartMove.com.
Research reported in this press release was supported by the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health under grant number R44DK083229. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.
For additional images and information visit the SmartMove Media Kit Page.