Albany, NY, May 01, 2014 --(PR.com
)-- Because fewer than half of small and medium businesses (SMBs) in the U.S. currently operate a Web site, the benefits of launching one can be huge. The latest business in the Albany area to separate itself from the pack by creating a Web site for marketing purposes is garage door installer and repair company Koops Overhead Doors. With help from the online marketers at Prospect Genius, Koops Overhead Doors will gain a competitive edge over garage door repair and installation companies in the local area that don’t advertise their services online.
A 2013 Yodle report found that approximately 52% of SMBs across the country don’t have a Web site. Instead, these businesses rely on traditional marketing methods, such as flyers, newspaper ads, and word of mouth. However, in today’s digital climate, many prospective customers turn to the Web first when researching local businesses offering products or services they’re interested in purchasing. By launching a Web site and affiliated Internet marketing campaign, Koops Overhead Doors will be able to reach out more directly to those home and business owners needing garage door repair and installation who prefer to do their consumer research online.
Prospect Genius is doing more than simply building and launching a Web site on Koops Overhead Doors’ behalf. This Internet advertising specialist will also give Koops Overhead Doors access to an array of proven Web marketing tactics, including directory placement, content development, and search engine optimization. The ultimate goal is to ensure that Albany residents who search the Web for garage door services encounter Koops Overhead Doors’ Web site among the top results.
“Studies have shown that sites in the top several search engine results tend to get the most traffic following the search,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “By making Koops Overhead Doors’ services more visible online, we hope to help the business broaden its customer base and better meet its area’s garage door install and repair needs.”
Koops Overhead Doors has been repairing and installing residential and commercial garage doors in the Albany area since 2008. The business is fully insured and EPA certified, and stands behind all of its services with warranty packages.
Koops Overhead Doors
Phone: (518) 703-8846
Address: 117 Edgewood Dr, Averill Park, NY 12018
Web site: http://koops-overhead-doors.ny-biz.co/