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nanapi Inc.

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“nanapi” Japan's Industry Leader in How-To Media, Releases Inspirational Media "Ignition"

The Japanese technology company, nanapi, which operates a media base with 20 million monthly users, released "Media for Inspiration and Motivation 'Ignition'".

Tokyo, Japan, May 03, 2014 --( Ignition is comprised of carefully selected, inspiring and motivational pieces, such as "Reports on the Work of Creative Geniuses" and "Interviews with Motivators." Furthermore, the pieces are developed by professional writers, editors, and expert photographers. These experts get right to the core of each topic with an average of 2,600 words for a single article.

Ignition aims to inspire users to try out different activities by offering them articles with valuable, new information.

nanapi, the parent company of Ignition, is starting out with a focus on content relevant to Asia. However, the company believes that the ideas and skills represented in these enthusiasts’ stories are universals that communicate beyond national or racial boundaries.

Ignition will initially be available for smartphones. The releases of tablet and PC versions are also planned. The language supported is English.

Articles such as the following are published on Ignition:

・Our Literature Is in Great Shape: Translator Motoyuki Shibata Discusses Contemporary Japanese Fiction

・Euglena is the Future for Bio-Venture euglena Co., Ltd.

・The World of Japanese Knives --Craftsmanship Passed Through Generations

・Fear Inducing Japanese Horror, Explained by the Director of "The Grudge"

・What the Popular Zen Consciousness Brings to the World

Japanese ”KAWAII” culture is in your hand

A Journey to Belong: Seeking for Identity as a Japanese-American

Japan’s Beautiful Tradition of Cloth Wrapping: The Design and Usability of Japanese Wrapping Cloth

Creating a New Place for Children to Learn —How to Learn about Creativity and Expression in Today’s

About nanapi Inc.
nanapi was established as a startup in 2007, receiving about 600 million yen in venture capital funding from KDDI Open Innovation Fund (Fund of the Japanese telecommunications operator) and Globis Capital Partners. Its vision was "To create more things that you can do" and so with Ignition, "what people can do" is about to increase. nanapi employs 75 people.

About How-To Media "nanapi"
nanapi’s how-to website, "nanapi" is Japan's largest provider of how-to information, with more than 20 million monthly users. The website has published more than 100,000 articles. Among the topics covered online are fundamental lifestyle information (e.g. "How to Cut Vegetables" and "Toilet Cleaning Methods"), convenient tips (e.g. "How to Wash a Necktie at Home"), and professional advice (e.g. "How to Allocate Real Estate Inheritance").

To learn more, please write to
Contact Information
nanapi Inc.
Riku Sanjo

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