Denver, CO, May 07, 2014 --(PR.com
)-- Conversion-driven marketing agency 90octane and Swisslog, a company that designs automation solutions for hospitals, received a 2014 Gold Key Award from the Colorado Chapter of the Business Marketing Association's Gold Key Awards in the Potpourri category. The agency’s Business Impact Director, Kelly Snyder, was also honored with the 2014 President’s Award.
90octane and Swisslog received the award for their 22-frame sales enablement tool, which consists of a graphic narrative with a strong emotional hook following a patient’s journey from crisis to recovery in the event of a cardiac failure. The story seamlessly integrates products and capabilities into the foreground of the imagery to display how Swisslog technologies automate processes and enhance patient care across hospital departments. It launched at the 2013 ASHP Conference, helping 25 sales representatives demonstrate Swisslog solutions on iPads®.
Snyder won the BMA Colorado President’s Award, which recognizes exemplary service and dedication to the Colorado Chapter. Snyder has served as the organization’s VP of Communications for two years, collaborating with the entire communications team to elevate the Association’s messaging strategy and content plans. Most recently, she led the adoption and integration of a marketing automation platform.
Both 90octane and Snyder were honored at the 2014 Gold Key Gala held Friday, May 2nd at the Four Seasons in Denver, Colorado.
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit www.bmacolorado.org.
Swisslog Healthcare Solutions is the leading supplier of automation and software solutions for material transport and medication management in healthcare facilities. Swisslog has installed facility-wide and pharmacy automation systems in more than 3,000 hospitals worldwide, including more than 2,000 in North America. Denver-based Swisslog Healthcare Solutions offers total system design, manufacturing, installation and customer support – providing an integrated solution for lean workflow and operations that enhances information access, patient safety and cost efficiency.
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.