Wadsworth Blue Advantage Rewards Scheme Moves Online

London, United Kingdom, October 12, 2007 --(PR.com)-- Wadsworth, one of the UK’s leading distributors of networking and cabling products, has upgraded its Blue Advantage reward scheme for UK installers by launching a new Blue Advantage website (www.blueadvantage.co.uk), which allows members to access their account details and order reward vouchers quickly and conveniently.

The new Blue Advantage website now gives customers instant access to information about the number of points they have at any time of day or night. The website also automates the reward redemption process, ensuring that customers receive vouchers in only three working days, a significant improvement on the previous email-based system.

Blue Advantage customers receive regular special offers on the wide range of structured cabling, cabinet and tester products available from Wadsworth. Points are awarded for every order placed with Wadsworth and can be redeemed against the ever-expanding range of rewards at any time. Orders can now be placed by phone, fax, email or online via the Wadsworth website.

Paul Miller, Marketing Manager at Wadsworth, commented: “The new Blue Advantage website will make things easier for everyone - our customers get instant access to the rewards they have earned, and we no longer need to send out thousands of postal statements, which required a huge amount of paper. Ordering gift vouchers online is fast and easy, and they can be spent at over 20,000 outlets across the UK.”

He continues, “Alternatively, customers can now choose to swap points for items in the Wadsworth portfolio, or donate vouchers to a charity of their choice. But we’re not stopping there; we expect to be offering holidays, experiences and hi-tech consumer goods by Christmas. There really will be something for everyone.”

Customers interested in joining, or finding out more information about the scheme can visit www.wadsworth.co.uk/blue/, email blueadvantage@wadsworth.co.uk or call Wadsworth’s sales department on: 0844 844 4444

Notes to Editors:

About Wadsworth
Wadsworth Electronics is one of the UK’s leading distributors of networking and cabling products, committed to delivering great service to data network installers and end-users in the UK and beyond. Established in 1949 Wadsworth still prides itself on its product support, extensive inventory and rapid response.

For more information, please contact:

Sarah-Anne Bray / Kate Solomon
Wildfire PR
0208 339 4420

Kate Solomon
020 8339 4420