New York, NY, May 10, 2014 --(PR.com
)-- Given the high concentration of businesses in the New York City area, more and more local companies are turning to online advertising as a way of standing out to their customers. East Coast Tax Resolution Services Inc., a tax resolution company serving Manhattan and surrounding boroughs, is one such company. The team of licensed CPAs recently embarked on a far-reaching online advertising campaign, which includes a new, fully functional Web site. Designed and implemented by Prospect Genius, an Internet marketing company, the campaign and corresponding Web site will promote the tax resolution company's various tax help services, which include IRS audit representation, tax penalty reduction, and even basic tax preparation.
In the current economic climate, small businesses have no choice but to leverage Internet marketing strategies to distinguish themselves from the competition, especially in New York City. In fact, 67% of small businesses nationwide appeal to prospective customers through their Web sites, according to the 2013 AT&T Small Business Technology Poll. Therefore, the decision of East Coast Tax Resolution Services to launch a commercial, promotional Web site is a strategic move. With a Web site and advertising strategy in place, the company will be joining their competitors by marketing their tax relief programs and other tax help services to potential clients online.
Lending its Internet marketing expertise to East Coast Tax Resolution Services, Prospect Genius will be utilizing a cross-section of marketing tools designed to generate customer leads, which is the ultimate goal of the campaign. Some of these tools include search engine optimization (SEO), directory placement, press release syndication, and more. In fact, Prospect Genius recently added pay-per-click packages in order to make their program offerings as inclusive as possible. Combined, the tools and strategies employed by Prospect Genius will give East Coast Tax Resolution Services' Web site greater visibility on search engine results pages and directories, where the company's fellow NYC tax help professionals can be found.
Matt Gallo, a senior marketer for Prospect Genius, says that the campaign for East Coast Tax Resolution Services is exemplary of what online advertising can do for small businesses. "In this day and age, having a Web site is what enables companies to compete. But it takes more than just having a Web site to actually beat out your competition. With advanced online marketing tools and techniques, a reputable tax relief company will have a leg up against similar companies in the area."
A team of licensed CPAs with over 30 years of experience, East Coast Tax Resolution Services Inc. serves the New York metropolitan area with professional tax relief programs and services. The company is equipped to provide clients with IRS audit representation, annual tax preparation, tax penalty abatement, and more.
East Coast Tax Resolution Services Inc.
Phone: (917) 267-7344
Address: 1221 Avenue of the Americas Suite #4200, New York, NY 10020
Web site: http://tax-resolution-nyc.ny-biz.co/