Get Active with New AO Activewear by Alternative Outfitters Makes a Fashion Statement with New Cruelty-Free Activewear Line.

Pasadena, CA, October 12, 2007 --( Alternative Outfitters, a leading retailer of chic, animal-friendly, cruelty-free fashion, accessories and beauty brands, has just launched a brand new activewear line sporting unique vegan slogans including “Cruelty Free” and “Love Animals, Go Veg.”

Compassionate consumers can choose from a collection of three distinct active wear sets, which are all designed from sweatshop-free, American Apparel attire:

Pink and Chocolate Bunny: It would be cruel not to wear this “Cruelty Free” emblazoned ensemble it’s so cute. The 100% combed cotton spaghetti strap tank in deep brown with pink lettering and its matching wide leg all cotton fleece pant in pink (“Cruelty Free” and a little bunny decorate the derriere) are super soft, comfy and great for yoga, running errands or simply kicking back. (Price: tank $18; pants $29).

Flower Power: With a black and red flowery “Cruelty Free” design contrasted against a form-fitting white spaghetti strap tank (cotton/spandex jersey blend) and along the back-end of a 100% cotton fleece white mini skirt, this outfit is sure to turn more than a few heads. (Price: tank $18; skirt $24).

Carrot Top (and Bottom): Vivid green and yellow lettering accented with two orange carrots that create a “V” in the “Love Animals, Go Veg” design makes this darling white 100% cotton baby rib tee the perfect top to pair with an orange skirt, skinny jeans or its matching “Go Veg” white cotton fleece straight leg pants. (Price: tee $22; pants $29).

Founded by animal lover and vegan, Jackie Horrick, offers everything from fashionable non-leather shoes, chic handbags and related accessories to cosmetics, hair care and bath & body products that are never tested on animals or contain animal byproducts.

If you would like more information on Alternative Outfitters’ Activewear line or would like to request a sample, please contact Robin Doyle at 818.571.9727 or

Alternative Outfitters Vegan Boutique
Jackie Horrick